Tag: ar app

New augmented reality app from Rimmel lets user’s “try on any look live”

Rimmel London’s Get the Look beauty app is bound to be a hit with makeup lovers.

The augmented reality app designed for mobile allows users to “steal” a makeup look from friends and even celebrities in magazines. Dubbed the “Shazam of beauty”, Rimmel’s newly launched 3D augmented reality (AR) application uses technology that enables consumers to digitally try out makeup styles. The AR tech identifies makeup on images and people, letting consumers match this makeup with Rimmel products that can be purchased online or in stores.

Mirror technology allows app users to virtually try on Rimmel makeup before buying.

The new app called Get the Look is based on Rimmel’s Get the Look Technology. It also uses the patent-pending FACE technology created by Holition. The AR tool utilizes advanced real-time tracking to detect makeup on the scanned subject. It can detect everything, including mascara, eye shadow, eyeliner, lipstick, lip liner, foundation, blusher and bronzer. It also identifies skin textures and face shapes. If the app is used to scan makeup from one of the company’s competitors, the technology will automatically pair the consumer with similar Rimmel products.

The face-tracking technology within the app also tracks the movements of users. They can smile, turn and talk and the virtual makeup remains in place just as if they were looking in a real mirror.

The augmented reality app also lets users customize different colors and shades in real-time.

Users can easily capture looks from the street with their smartphones. They can then replicate the look on themselves via the app using Rimmel products. This interactive experience helps consumers to mix and match and find the look that they want.

“Make-up consumption has increased, and one of the main drivers of the market’s growth is that women have access to tutorials,” said Montse Passolas, Vice President of global marketing at Rimmel and Manhatten. “You used to need a make-up artist to know how to do contouring, and now you don’t, you go online, it’s so accessible,” added Passolas.

Rimmel’s augmented reality app provides a similar makeup artist experience. The cosmetic brand’s Get the Look app lets users still try on makeup before buying it online. The app is currently available for both iOS and Android and is free to download.

Augmented reality shows tech-savvy consumers how bourbon is made

Beam Suntory has used AR technology as a part of a new smartphone based experience for customers.

Beam Suntory, the bourbon maker, has now launched a new augmented reality experience that has been designed to show its customers how its bourbon is made, in a new, interesting, and innovative way.

The company is now using the BlippAR app as a part of its “The Bourbon Revival” retail program.

This program and the augmented reality experience are available to customers at liquor stores, featuring the Knob Creek, Maker’s 46, and Basil Hayden bourbons. According to the Beam Suntory senior director of commercial marketing, Michelle Cater, “The liquor store is a saturated environment, so we need to truly stand out in order to reach new consumers and educate shoppers on bourbon.”

This augmented reality experience has been created to work with any smartphone, regardless of operating system.

Augmented Reality - Bourbon MakingCater stated that “Based on our research, we know that new bourbon drinkers are eager to learn more about what makes bourbon unique. With augmented reality technology, we are able to engage shoppers in an immersive and interesting way.” This particular The Bourbon Revival promotion requires the BlippAR free app to be downloaded by people who wish to participate and view the AR features.

Once the app has been installed, the AR technology codes that are posted on bourbon bottles and retail displays can be scanned. The mobile app them launches the 3D content that will appear on the user’s device screen, displayed overtop of the user’s actual environment. This makes it possible for the user to be able to interact with the bottle and create hologram-like versions of recipes and cocktails that are based on the product that they have scanned.

The primary goal of this augmented reality experience is to work as an introduction for the consumer to the different bourbons from Beam Suntory. This AR technology based experience also allows users to be able to understand the history of bourbon, learn how it is made, and to know the difference between this drink and whiskey. In fact, it even provides a “Bourbon Matchmaker” feature, which matches an individual’s own flavor and drinking preferences with the bourbon that they are likely to enjoy the most.