Tag: Apple Pay

Apple may be working on updating its mobile payments service

| May 14, 2015

Apple Pay 2.0 could become a reality

Apple Pay is only a few months old, but Apple may already be working on a new iteration that will have new features that could benefit consumers and merchants alike. The mobile payments service was released in October of last year and quickly became an attractive option for merchants interested in engaging mobile consumers. Apple Pay won praise for its ability to gain significant support from retailers, but the service has yet to find mainstream success among consumers.

Analysis predicts new upgrades to the Apple Pay service

An updated Apple Pay may come into being in the relatively near future. Apple is looking for ways to improve its position in the mobile payments space, and adding new features to its payment service may be the best way to do so. According to analysis from the Jefferies Group, an investment firm, Apple Pay 2.0 could be a major improvement on the current iteration of the mobile payments service. Apple Pay 2.0 would include new features for merchants, including direct shopper incentives, which may allow retailers to better engage mobile consumers.

Better security features may make consumers more comfortable with mobile payments

Mobile Payments - Apple Working on UpdateThe service may also have upgraded security features, which will further augment Apple Pay’s already considerable security. The service makes use of biometric technology, using a fingerprint to protect consumer information and authenticate transactions being made from a mobile device. Other features are expected to be introduced that will help Apple Pay compete with new mobile payments platforms. These features have not yet been identified, however.

Competition continues to increase in the mobile payments space

Mobile payments has become a very competitive market, with consumers showing interest in the ability to shop for and purchase products with their mobile devices. No single mobile payments platform has managed to find universal acceptance among consumers, but some platforms have fared better than others. Apple Pay is one of the services that consumers have come to appreciate, but the service is only available to iOS users, which account for a relatively small portion of the mobile payments market.

Best Buy to support Apple’s mobile payments service

| April 30, 2015

Apple Pay will be accepted at Best Buy stores later this year

Apple’s mobile payments service, Apple Pay, has won another retail ally. Best Buy has announced that it will be accepting payments made through Apple Pay later this year. This may be a major shift for the retailer, as it is part of the Merchant Customer Exchange, a consortium of retailers that have an interested in mobile commerce. The Merchant Customer Exchange has its own mobile payments service, called CurrentC, which its member companies are meant to use exclusively.

Retailer breaks ranks with the Merchant Customer Exchange and CurrentC

CurrentC first attracted attention when retailers disabled some payment terminals so that they would not accept payments being made through Apple Pay. Instead, the Merchant Customer Exchange opted to release its own platform, which retailers had believed to be a more consumer friendly mobile payments solution. The platform is designed for convenience and ease-of-use, leveraging QR codes as a way to complete transactions. CurrentC has had trouble finding a place in the evolving retailer space, however, which is forcing some companies to look for better solutions.

Best Buy will continue to support CurrentC

Mobile Payments - Best Buy Supports Apple PayThough Best Buy is showing support for Apple Pay, it will still support the Merchant Customer Exchange and CurrentC. The company is concerned with providing its customers with options when it comes to mobile payments. In the past, consumers have shown favor for having the ability to choose how they pay for products and how they do their shopping. Lacking options can create a poor retail experience for some consumers, especially if they are becoming more reliant on mobile devices.

Apple continues to seek out retail partners for its mobile payments service

Apple Pay has emerged as a prominent mobile payments service, but it has not yet found mainstream success. Many consumers prefer to use a variety of services, while others simply purchase products from e-commerce sites directly and not through applications. Apple Pay has been working to acquire more retail partners in order to gain traction with consumers, but has only managed to find moderate success.