Tag: amazon

Amazon takes a new approach to mobile commerce

| September 3, 2013

Mobile commerce continues to grow with consumers

It is no secret that mobile commerce is becoming much more than a trend around the world. Tech-savvy consumers have flocked to the concept of mobile payments and even those without smartphones and tablets are finding ways to purchase products online with their mobile devices. There is a significant level of buzz surrounding the mobile commerce space currently, which has encouraged large companies to enter into this scene in order to find success. Amazon is one of these companies.

Amazon announced new affiliate program for app developers

Amazon already boasts of one of the strongest presences in e-commerce, but the company has been growing more interested in the mobile sector in recent years. The company has been involved in its own mobile payments initiatives, but is now taking a step to get applications developers more involved in mobile commerce. Amazon has announced a new program that will provide developers with a 6% commission on all products that are features in their applications. The program will be restricted to Android applications for the time being.

Mobile Commerce - Amazon Affiliate program proves successful for Amazon

Amazon currently boats of some 900,000 affiliates that account for approximately 40% of the company’s revenue. These affiliates are paid a commission for featuring Amazon advertisements on their websites and commissions tend to range from 4% to 25%. The company’s affiliate program has been very popular and quite lucrative. Amazon believes that it can bolster its mobile commerce market share by mimicking this program in other sectors, such as the applications market.

Mobile commerce venture may boost Amazon’s market share

Given the popularity of applications, Amazon may be able to find some success with its latest mobile commerce initiative. It will also provide developers with a way to become more acclimated to the mobile payments scene. Consumers have already shown their interest in mobile commerce, so Amazon intends to capitalize on this by providing them with more ways to purchase products online.

Amazon may be looking toward mobile games

| August 14, 2013

Mobile games may be in Amazon’s future

Amazon has been a leading name in the e-commerce scene for several years. The online retailer has managed to establish itself as a global name, with a reach that extends well beyond the U.S., even establishing a presence in China, a market that is notorious for its highly competitive nature. Over the years, Amazon has been involved in numerous industries, but the company may soon enter into the arena of mobile games.

Rumors hint at Amazon game console

Rumors are circulating concerning Amazon’s interest in the game industry, and its interest in mobile games and how they can be used to engage consumers. These types of games have become rampantly popular among consumers, many of whom spend significant amounts of money through these mobile games. Despite the portability of mobile games, the majority of people that play these games do so from home, which is why Amazon may be looking into developing its own game console.

Amazon - Mobile GamesConsole could compete with Nvidia Shield and Ouya

Rumors suggest that Amazon plans to release its own game console by November of this year. This console is speculated to compete with similar consoles, such as the Nvidia Shield and the Ouya. Both the Nvidia and Ouya consoles are designed with mobile games in mind and allow consumers to play these games from the comfort of their homes in the same way they would play games from more traditional consoles. Rumors claim that Amazon has a strong interest in this concept because of the growing demand among consumers for mobile games that are free from the constraints of smartphones and tablets.

Amazon may be able to win consumer support with focus on mobile games

Amazon’s rumored mobile games console could cost less than $100, but would be significantly less powerful than other consoles, especially when compared to the forthcoming Playstation 3 and Xbox One. Despite this, however, Amazon’s console may be able to appeal to consumers by providing them with a favorable experience when it comes to mobile games. This has been a tricky issue for those involved in this sector, as evidenced by the problematic launch and generally poor reviews of the Ouya console.