Tag: amazon mcommerce

Amazon continues to make subtle moves in the mobile commerce space

Amazon introduces new service that may be attractive to mobile consumers

Amazon may soon become serious competition for PayPal as the company begins to manage subscription payments for startups and small companies. Amazon is growing bolder in its e-commerce efforts and the company is hoping to capture the support of the mobile audience with its new ventures. The company has launched a new service that will allow its 240 million active users to use their financial information stored on Amazon.com to pay their bills online and manage their subscriptions.

PayPal may soon see some serious competition come from Amazon

For years, PayPal has been the leader in this sector, allowing consumers to pay for subscriptions and other services in a convenient fashion, using whatever financial information they have opted to store on PayPal. Amazon has slowly been entering into this field, hoping to meet the growing demand coming from consumers regarding more diversity in the payment services that they use on a regular basis. Amazon’s growing focus on mobile commerce is likely to help its new service win support with mobile consumers.

New service could be a hit with the mobile crowd

amazon - Mobile CommerceAmazon has been testing its new service over the past several months, working with startups and merchants that are interested in connecting with mobile and digital consumers. Those that opted to manage their subscriptions and services through Amazon were likely to spend more money on the products that they favored. In some cases, those using the service spent 30% more on the brands that used the service offered by Amazon.

Competition in the mobile space is growing more aggressive

Engaging mobile consumers has become a major priority for many business sectors. Retailers are working to become more mobile-centric and other businesses are trying to incorporate services that are valuable to the mobile crowd. This has been challenging, however, due to the extremely high amount of competition that exists in the mobile commerce space. Companies like Amazon and PayPal were able to establish a strong foothold in the mobile space early on, but their ability to compete with one another is subject to the whims of consumers.

Mobile gadget, Dash, is Amazon’s next shopping strategy

This free device has been designed to encourage shoppers to purchase a lot more than they otherwise would.

Amazon has just launched its latest mobile gadget in the form of the Dash, a handheld device that is meant to make it a great deal easier for consumers to be able to add items to their shopping lists.

This device is currently available only by invitation, but it is being handed out for free.

According to the website, Every member of the family can use Dash to easily add items to your AmazonFresh shopping list.” The mobile gadget simply needs to be directed at the barcode on an item in the kitchen that is running low – perhaps the bottle of ketchup, the jar of peanut butter, or a box of cereal, for example – and press the scan button. The device retrieves the information about that product from its barcode and sends it to the cloud. Then, the next time an AmazonFresh order is made, the scanned items will already be on the shopping list.

Even without the barcode, this mobile gadget can receive voice instructions.

If the item isn’t handy, if the package has already been tossed, or if you’d just like to add it and you didn’t previously have it in your kitchen, the user simply needs to press the microphone button and tell the device what is wanted. Voice recognition software will allow the device to be able to interpret what is being said so that it can be added to the shopping list.

The Dash gadget is meant to work alongside AmazonFresh, which is the grocery delivery service from Amazon. It is currently available in Southern California, San Francisco, and Seattle, only. The device works by connecting to the WiFi network within the home in order to add the various desired items directly onto the shopping list for that service. Then, later on, a computer, tablet, or smartphone can be used to review the order, edit it, and complete it so that the items can be shipped to the home.

At the moment, the only way to obtain this mobile gadget is by receiving an invitation that includes a code that must be entered in order to request it – for free – online.