Tag: Amazon India

The massive online marketplace has informed buyers in the country that they won’t accept smartphone returns.

Amazon India has now released a statement to shoppers in India to let them know that if they buy mobile phones over the online marketplace and that is not an order fulfilled by the company, itself, then the devices are not returnable.

Feature and smartphones purchased in orders fulfilled by Amazon, itself, will still be covered by the return policy.

When orders are not filled by Amazon, buyers will only be able to have the product replaced in the case that it arrived in defective or damaged condition during transit. That said, the “no longer needed” option will not be available on those purchases any longer. The option for replacement of the product will be available to buyers for a span of 10 days after it was delivered.

The new regulation regarding the withdrawal of the return of mobile phones became effective on February 7.

It was becoming quite well known that the return policy was being abused in India when it came to mobile devices. This was becoming a regular issue from which both Amazon India and the website’s massive seller community, were suffering. It was reaching the point that it was commonplace for buyers to purchase the latest mobile technology, use it for a few days and then return it.

The returns were being made regardless of the fact that there was nothing wrong with the device. This was causing Amazon India to have to take on the cost of the additional shipping of the perfectly functional smartphones. At the same time, the sellers of the mobile devices were finding themselves having to return the purchase price and deal with the returned merchandise.

The situation for sellers through Amazon India is not the same as that in the United States. In the U.S., a restocking fee is sometimes charged to the buyer when an item is returned for reasons other than damage or defectiveness. Without these additional levels of deterrent, the system was being abused, particularly in the case of the purchase of mobile phones.

InMobi launches new Miip platform that will bolster mobile shopping

InMobi, a prominent advertising platform, has launched a new mobile shopping platform in India that is meant to enable discovery-lead commerce, sometimes referred to as d-commerce. The platform is called Miip, and it already has the support of Amazon India, Paytm, a leading mobile commerce organization, and several other retailers. This support will allow Miip to reach 120 million consumers throughout India, which will result in an estimated 5 billion discovery sessions in the country every month.

Miip will leverage discovery commerce in order to aid retailers

Miip is meant to usher in a new era of mobile shopping, leveraging d-commerce as a powerful tool to help consumers find what they are interested in. According to InMobi, retailers, both large and small, are having difficulty getting consumers to discover and explore the products that they offer. Miip is meant to help resolve this problem by creating a personalized mobile shopping experience that will make it easier for merchants to expose consumers to the products that they have. InMobi believes that Miip will drive as much as 80% of new product discovery for merchants and the platform will work to foster the growth of mobile payments in the retail sector.

Mobile shopping is now a major influence on the retail space

Mobile shopping is becoming a major force in the retail space. According to Amazon India, more than 60% of its traffic comes from the mobile space, with a significant number of shoppers using applications in order to shop for and purchase products they are interested in. Mobile shopping is seen as a convenient way to participate in e-commerce, as mobile devices can be used anywhere and at any time, as long as they have access to a mobile network.

Retailers are trying to find ways to engage mobile consumers

India has established itself as a leading mobile market and mobile commerce has begun to thrive in the country. As such, many retailers in the country have begun to focus more heavily on the mobile space in order to better engage consumers. Some have had difficulty in doing so, however, and Miip may be able to provide assistance with this and help retailers modernize themselves.