Tag: adobe

Black Friday was a success for mobile commerce

Mobile commerce grew significantly during the Black Friday weekend

Mobile commerce saw significant success during the Black Friday weekend. A new report from Custora, an online retail analytics company, has found that many e-commerce sites saw the majority of their purchases come from mobile devices. Consumers proven to be interested in mobile shopping this year, avoiding physical stores in order to take advantage of deals that online retailers are offering. Retailers that begun focusing on the mobile space have seen success in engaging consumers that shop using their mobile devices.

Majority of shoppers used their iOS devices to purchase products online

The report from Custora found that online retailers saw 80% of their purchases come from those with iOS devices. These consumers are using services like Apple Pay to purchase products with their smartphones. The report found that Black Friday revenue for retailers rose by 16.1% over what it was last year. Retailers have been successful in engaging mobile consumers, offering them a better shopping experience than they had last year. Many consumers had reported that the e-commerce checkout process was inconvenient on mobile devices, which lead many shoppers to abandon their purchases. Retailers seem to have resolved this issue.

Mobile shoppers spent more than $900 million during Black Friday, the majority of which came from iPhones

Mobile Commerce & E-CommerceSmartphones and tablets accounted for 36.1% of all e-commerce purchases this year, which is an increase from the 30.3% that was reported during Black Friday last year. A similar report from Adobe found that mobile consumers spent approximately $639 million during Thanksgiving Day and $905 million on Black Friday. Of this amount, some $302 million came from iPhones, with $180 million coming from Android devices.

Mobile commerce is expected to continue seeing strong growth in December

Mobile commerce is expected to find more success as the holiday season continues. In December, retailers are expected to offer a wide range of deals, some of which may be exclusive to mobile shoppers. The momentum that mobile commerce has generated during the holiday season is likely to extend into the early months of next year.

Mobile shopping took off on Black Friday

Initial figure said that sales made online were up by an estimated 21.5 percent over last year’s numbers.

The first wave of data from Black Friday is now making its way over and what it has indicated was that mobile shopping took off on that day and was used considerably more than it was on the same day in 2014.

IBM has released its figures from the m-commerce use this year and showed that apps are paying off.

The tech company’s figures showed that when compared to last year, there was an increase of 21.5 percent in digital sales through mobile shopping. This indicates that retailers that invested in improvements in their mobile commerce apps and optimized websites saw the fruits of their efforts. While IBM has revealed the growth rates, it does not report on the total sales figures that occurred on this opening day of the holiday shopping season. That said, on the evening of Black Friday, Adobe reported that Americans were on track to spend over $2.7 billion in online purchases.

If Adobe was correct, it would mean that there would actually have been a 14 percent mobile shopping increase.

Mobile Commerce Shopping - Black FridayThat growth in m-commerce would have been over Adobe’s own tracking methods compared to the figures that it gathered on the same day last year. That said, both IBM and Adobe agreed that mobile shoppers were using their smartphones and tablets to make purchases more often than on their laptops and desktops. This represents the first time this has ever happened on Black Friday.

According to Tamara Gaffney, an Adobe analyst, “US consumers have turned into digital shopping ninjas.” Adobe has also estimated that the total spending from American consumers online over Thursday and Friday of last week came to a record total of $4.45 billion. It stated that it would be updating its reports to include in-store sales as well.

Adobe’s report indicated that online and mobile shopping consumers were looking primarily for gadgets and the hottest toy products. Among the most popular Black Friday buys were the iPad Air 2, Xbox, Samsung TVs, Star Wars Lego, Lego Dimension sets, and Shopkin Dolls.