Category: Tablet Commerce

Holiday mobile commerce is exploding with spiking Black Friday digital sales

| December 2, 2013

Smartphones and tablets made up 37 percent of the traffic on shopping sites that day.

After a powerful push made over Thanksgiving, online spending and sales on Black Friday increased by 9 percent when compared to the same day last year, and 37 percent of that traffic came from holiday mobile commerce users.

The Benchmark real time reporting unit at IBM has released its data from that day.

The data covered 800 online retailers and took millions of different transactions into account. It examined the trends regarding online purchasing, including the holiday mobile commerce sales. When compared to 2012, all of the numbers were looking quite good, having increased over their previous figures. The average order value that was experienced on that date, for example, was $142.33. This was very promising for retailers who saw an average order value of $127.59 online on Thanksgiving, just a day before.

Holiday mobile commerce sales are playing an ever increasing role in those totals.

Holiday Mobile Commerce - Black Friday Digital Sales The shopping that has been occurring over smartphones and tablets has been steadily rising over the last year. This was made quite clear on Black Friday, when 37 percent of all online traffic came from these devices. When compared to the same date in 2012, this was an increase of a full percentage point. The sales that were made over these devices also remained strong, having represented 21 percent of all online sales.

Smartphones were much bigger players in online shopping than tablets, this year. They drove 24.5 percent of all of the traffic online, which was just a sliver over twice the contribution of tablets. Those latter gadgets drove 12.2 percent of the traffic. This makes it clear that at the moment smartphones are clearly the browsing device that people enjoy the most in the mobile sphere.

Equally, tablets owners made notably larger orders than smartphone owners. The average purchase made over a tablet came to $137.55. On the other hand, the average smartphone based holiday mobile commerce order came to $118.33. This indicates that shoppers will purchase more items or larger ticket items when they are working with a larger screen.

Tablet commerce is still being led by iPads

| November 19, 2013

In fact, it looks as though this device is leading its sector, consumers also prefer larger screen shopping to smartphones.

A report has now been published to reveal the results of a new study that has shown that tablet commerce continues to lead the way in overall mobile shopping and that iPads are making the biggest impact among consumers in terms of buying.

The report placed specific focus on the amount of shopping that results from email marketing.

The report was issued by Yesmail Interactive. What it determined was that among all of the transactions that have been driven by marketing emails, 16 percent were conducted through the use of a mobile device. Even more, it showed that tablet commerce is producing far greater results than smartphone shopping.

Of all of the tablet commerce resulting from email marketing, 99 percent came from iPad versions of the device.

Tablet CommerceAmong all of the mobile purchases that stemmed from marketing emails, 56 percent were from tablet commerce instead of from smartphones. As iPads make up the majority of that category, this indicates that those devices are having a massive impact on the results that email based mobile marketing is having on the return on investment of these brands and marketers.

The report also noted that while Android device are gaining a steadily larger share of the overall market for those devices, they do not appear to be growing their impact on the actual purchases made over tablet commerce, at least when it comes to making purchases based on emails that they have received.

The Yesmail analysis, which included the examination of approximately 5 billion emails that were sent out by that company in the third quarter of 2013, showed that there was an 8 percent increase in the number of emails that were opened over smartphones – as 52 percent were recorded as having been opened. Moreover, 82 percent of all of the emails that were opened and that lead to clickthrus were based on Apple devices. The report’s data showed that tablet commerce – especially fro iPads – is starting to become an important part of email marketing and online shopping as a whole.