Category: Tablet Commerce

UK consumers flock to tablets for mobile commerce

| December 18, 2013

Tablets are gaining popularity

Market research firm Conlumino has released a new report concerning emerging trends among consumers in the United Kingdom. The report shows that consumers are flocking to eBay to purchase small tablet devices. Many of these consumers are seeking out more convenient devices that they can use to shop online and participate in mobile commerce. The UK mobile sector has been growing more accommodating of online shopping in recent years and tablets are quickly becoming a favorite device for mobile shoppers.

Tablets may provide a better shopping experience

Tablets have won acclaim due to their stronger processing power and larger screens. These devices have become popular among various types of mobile consumers, but they have managed to find a strong following in the mobile commerce and gaming sectors. The large screens of tablets make it easier for users to navigate websites. This simple feature provides consumers with a more enjoyable shopping experience, thereby making it easier for them to spend money online.

Report shows consumers prefer small tablet devices

UK Tablets and Mobile CommerceAccording to the report from Conlumino, approximately 60% of all tablets purchased in the UK in the last three months have been smaller than conventional tablet devices. The iPad Mini Retina and Google Nexus 7 have become the most popular of these small tablets. The majority of those purchasing small tablets claim they did so because they wanted a device that they could carry around more easily. These consumers are likely to use their tablets for mobile commerce and 60% said that they would be using their small devices specifically for holiday shopping.

Holiday season proved promising for mobile commerce

Mobile commerce has already had a strong start to the holiday shopping season. From Thanksgiving to Cyber Monday in the U.S., retailers saw a major increase in mobile activity. Similar shopping holidays in other countries were met with promising results in the mobile sector as well. Notably, mobile payments are still more common on smartphones than they are on other devices, but tablets are quickly becoming the favored mobile shopping platform among consumers.

Tablets are winning the mobile commerce race

| December 17, 2013

Report highlights changes in consumer behavior

A new report from BI Intelligence highlights the changes in consumer behavior between those that use tablets and those that use smartphones. Behavior between these two demographics has been fragmenting for some time, with tablets users treating their devices more like traditional computers and smartphone users treating their devices like social media tools and portable gaming platforms. The differentiation between smartphone and tablet users has been modest, except in the retail sector where mobile consumers have become enamored with mobile commerce.

Tablets are favored shopping platforms

According to the report from BI Intelligence, consumers are beginning to favor tablets when it comes to mobile shopping. Many favor these devices because they provide a more enjoyable shopping experience. The larger screens of tablets allow consumers to better navigate retail sites and find the products they are interested in. The report also shows that tablets are becoming quite popular research tools for consumers that like to compare products.

Consumers spend more through tablets

Mobile Commerce and Tablet CommerceTablet users prefer to spend money at night, according to the report. Tablets allow for a shopping experience that is similar to what can be found on a traditional computer. This makes it easier for consumers to do their shopping from home, thus making them more comfortable with parting with their money. Smartphones are still quite popular when it comes to mobile commerce, but these devices are primarily used in physical stores rather than for home shopping.

Retailers work to engage tablet consumers more directly

Retailers are beginning to take note of the growing favor that consumers are showing for tablet devices. As such, the report notes that many retailers have begun tweaking their websites to be more accommodating the tablet users. Making a shopping experience more enjoyable specifically for tablet users may alienate smartphone users who still represent a significant portion of the mobile commerce market.