Category: Social Media Marketing

Location-based marketing heats up with brewing rivalry

land-based marketing social medial rivalryLocation-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in  the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.

Neolane introduces updates to social media marketing platform

Neolane Social Media MarketingNeolane enhances SoLoMo

Neolane, a provider of conversational marketing technology, has announced improvements to its Neolane Social Marketing platform, called SoLoMo. The enhancements include better functionality with social networking sites, such as Facebook and Twitter, and provide users with more robust geolocation features. Geolocation has become a very important part of marketing, especially in the social media space, because geographic information can help marketers target specific demographics with campaigns that are suited for those groups.

Updates give marketers access to Facebook’s Open Graph

Updates to the SoLoMo platform will allow marketers using it to take advantage of Facebook’s Open Graph, which is designed to collect real time consumer information and integrate it directly into a marketing database. Neolan believes that the ability to use Open Graph will provide marketers with more capabilities to connect with consumers in a more meaningful way. Open Graph manages to avoid some of the privacy concerns that consumers have by informing these consumers that their information is being collected for marketing purposes. Facebook users have the ability to opt out of this process.

Geolocation continues to gain value with marketers

Geolocation marketing is very valuable to advertisers throughout the marketing industry. The advent of mobile technology made it easier for advertisers to acquire the geographic information from consumers that they crave. Sites like Foursquare and Facebook  provide users with the ability to “check in” to locations they visit. This information allows advertisers to develop marketing campaigns that are suited to a consumer’s geographic location and preferences. The Neolane marketing platform is being put on track to provide marketers with more robust capabilities to take advantage of this growing trend.

Mobile marketing presents opportunities for advertisers

Mobile marketing has become vitally important to businesses in the modern age. A huge number of consumers have access to mobile devices, such as smart phones and tablets. These consumers rely heavily on these devices in their daily lives, presenting an ideal opportunity for marketers to establish a constant connection with consumers.