Category: QR Codes

Cinema operator has embraced mobile payments using QR codes

A German cinema operator has begun accepting mobile payments for tickets, drinks, and snacks. CinemaxX will begin rolling out its mobile payments initiative in the near future, hoping to provide more convenient services to theater goers. The company currently operates 29 cinemas in Germany, each of which will support mobile payments being made through QR codes. These codes can be used to pay for a variety of products offered at the cinemas.

QR codes continue to hold a strong position in the mobile commerce space

QR codes have become powerful mobile commerce tools. In the past, these codes had been used as a way to keep track of inventory, but then became an attractive solution for marketers trying to engage mobile consumers. QR codes are still used for marketing and sharing information, but now they are being used to facilitate mobile payments. They have also begun being used to produce “pop-up” stores, which can take place anywhere and sell a variety of products that can be purchased by scanned a QR code.

Yapital Financial will be providing the payment system that will be used by CinemaxX

The mobile payments system that CinemaxX will be using has been developed by Yapital Financial. Those scanning QR codes with their smartphones will be able to make payments using the Yapital mobile application. Once a transaction is confirmed, consumers will receive the products or tickets that they have purchased. The partnership between the two organizations may give them a strong position in the mobile space, which has become a priority for Yapital Financial considering the growing number of mobile consumers.

Mobile payments continue to attract the support of mobile-centric consumers

Mobile payments have become quite attractive to consumers. Many people are now using their mobile devices to shop online and purchase products, but they are also wanting to use these devices to purchase products in physical stores. Allow consumers to do so could open up new opportunities for businesses, including cinemas, and give companies a better way to connect with a new generation of mobile consumers.

A company called Madpiggy has launched a location based service to make local discovery easier.

Promotions and discount coupons are one of the most effective ways to encourage people to walk in through the doors of a shop, and now a company called Madpiggy has combined this knowledge with the use of QR codes and iBeacons in order to provide an even greater incentive for consumers.

At the same time, the company is using well established marketing techniques and the latest marketing technology.

Madpiggy is banking on the broadening of the Internet of Things (IoT) to be able to provide hyperlocal, contextual ads on mobile devices through the use of iBeacons and that can be confirmed through QR codes. It is all based on an app that uses geolocation technology to give shoppers the ability to see deals at shopping malls, outlets, and other shops that are located very nearby. The application is iBeacon integrated and allows check ins through simple quick response code scans, as well as incorporating push notifications and loyalty solutions.

The application is now live for Android and iOS users to obtain deals and check in with QR codes.

Its web platform has also been created for shopping malls and merchants to be able to take part and customize the experience that they provide. At the moment, the app remains in a phase in which its operations are limited to NCR. This is meant to give it the opportunity to build focus. However, within the next quarter of a year, the Madpiggy app will be expanding outward to other cities.

This geolocation based marketing experience that is combined with QRcodes has been a trend that has been growing in many areas of the world. Mobile apps are starting to be released on a more regular basis that are designed to target consumers when they are very near to the physical location of stores, and to encourage them to scan barcodes in order to obtain various types of reward such as coupons, deals, loyalty points, and even free stuff.

In the case of Madpiggy, the experience is free to use by both customers and merchants. Stores can set up the deals that they wish to offer, and consumers can receive notifications about them as they pass near iBeacons, and then redeem them through QR code check ins.