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Latest

Mobile commerce platforms may be seriously flawed

| November 10, 2012

 

Mobile commerce security a cause for concern

Security is becoming a mamobile commerce secruity concernjor issue, especially as people around the world begin to rely more heavily on mobile technology to function in society. Security is becoming a major concern in regards to mobile commerce. As consumers become more reliant on their mobile devices, they are beginning to become more enthralled with the concept of using these devices to make purchases. This growing interest has lead many technology and telecommunications company to begin developing mobile commerce platforms very quickly, which could be leading to fairly serious security problems that could put the financial information f consumers at risk of exploitation.

Mobile wallets being produced at break-neck speeds

Mobile commerce platforms, often called mobile wallets, have been in development since early 2011. Google is one of the companies that first introduced one of these platforms, which came in the form of the now popular Google Wallet. Several other companies, both large and small, have produced similar platforms, with some companies working on releasing numerous variations of the same platforms they have already released. The companies interested in mobile commerce are eager to ensure that their position in the burgeoning mobile commerce industry is secured.

The speed at which mobile wallets enter the market may hint to their inherent security flaws

Elephant Talk Communications, an international telecommunications business, believes that the rampant pace at which these companies are releasing mobile commerce platforms is leaving room for serious security risks that could damage the finances of consumers. The company suggests that the more a company focuses on the speed of producing these platforms, the more likely they are to overlook serious security faults. Thus, insecure platforms could be released to the global market, which could then be easily exploited by hackers.

Companies may not be taking time to ensure the security of their mobile commerce platforms

Currently, mobile commerce hinges on NFC technology. The technology allows for the transmission of digital information and makes mobile wallets effective commerce tools. NFC technology is often criticized for its lackluster security features, but the problem may instead lie with mobile wallets themselves. If companies are not taking the time to ensure that their platforms are secure, mobile commerce could see serious delays in adoption around the world.

Qriket aims to pay consumers to scan QR codes

| November 9, 2012

 

qr codes for moneyQriket believes money is a good incentive for scans

QR codes are showing up everywhere. After years or hype, these barcodes have come to dominate mobile marketing and have enabled businesses to stay engaged with consumers. While the codes continue to grow in popularity, they are still in danger of being replaced by new, more dynamic technologies, like NFC and augmented reality. One way to ensure that QR codes remain on top, in terms of mobile marketing, is to provide consumers with an incentive to scan them. Qriket believes that money is the best incentive in this endeavor.

App turns scanning QR codes into money-making game

Qriket is a relatively new startup that has an intense focus on QR codes and offering rewards to consumers. The company, which produced a mobile application by the same name, has a lot of faith in QR codes, believing them to be powerful marketing tools. The application incarnation of Qriket is billed as a mobile game that is able to close the gap between the physical and digital worlds and will provide users with a chance to win real money each time they use the application to scan a QR code.

QR code traction could be boosted with powerful inventive

The money doesn’t come from Qriket itself. Rather, these funds come from companies that are interested in using QR codes as a marketing device. Consumers have a chance to win a percentage of the funds that these companies pay to have their codes available through the application. The concept is simple, and that simplicity has translated into steadily growing popularity. Qriket has found a way to ensure that consumers scan the QR codes they encounter in the real world, thereby also ensuring their participation in the marketing campaigns coming from companies using these codes.

Consumers still concerned over the safety and viability of QR codes

Though QR codes ate popular amongst advertisers, this is not always the case with consumers. Some have complained that the codes are simply not engaging enough, while others have their own concerns regarding mobile security. Qriket may be able to placate these concerns and help QR codes gain the traction they need amongst mobile consumers.