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2013 may be the year of augmented reality

| December 28, 2012

augmented reality 2013Augmented reality revolution may kick into full swing in 2013

Augmented reality is gaining steam and 2013 may be the year in which the technology reaches a new level of its potential. For the past two years, augmented reality has become a powerful force in marketing and entertainment, and while the technology is expected to continue performing well in these sectors, the methods in which it is used are likely to evolve. 2013 may mark the beginning of an augmented reality revolution that could have major implications numerous industries.

Augmented reality glasses may see limited launch next year

Google, Microsoft, and several other technology companies are currently in the process of developing augmented reality glasses. These glasses, such as Google’s Project Glass, are designed to use augmented reality to enhance a wearer’s everyday life. Digital displays are used to provide wearers with information they may find important, as well as give them the ability to connect with others via social networking. While these augmented reality glasses may not be available before 2014, they are likely to see limited release next year to whet the appetites of consumers.

Technology may have major implications for mobile marketing

A growing number of smart phones are becoming more proficient in their use of augmented reality. With the rise of companies like metaio, which specializes in augmented reality technology, the mobile space is expected to become much more interactive in 2013. This goes beyond smart phones having the capability of interacting with augmented reality experience, however, as the technology could open up a new era in location-based marketing for the advertising agency. Because augmented reality is heavily influenced by the local environment, marketers could leverage the technology to target consumers with location-specific campaigns.

Mobile gaming could use more interactivity

Augmented reality is also expected to have a major impact on mobile gaming. Games have long been an interactive pastime for millions of consumers, but augmented reality could put a new twist on mobile gaming. The technology could  make games seem like they have an impact on the real world, as is the case with Google’s Ingress, which tasks players to go to real-world locations and solve puzzles.

Proxama teams with Smartrac

| December 28, 2012

Proxoma teams with SmartracProxoma and Smartrac aim to take NFC marketing to the next level

Proxama, a provider of NFC and mobile marketing technology solutions, has announced its partnership with Smartrac, a developer and manufacturer of RFID transponders and inlays. Through this partnership, the two companies aim to showcase the potential of NFC technology in the marketing sector. The technology has long held promise for advertising, but has seen limited use over the years. NFC is most often used in mobile commerce as a way to facilitate mobile payments from smart phones and tablets.

New NFC marketing services coming to brands in 2013

Through this partnership, Proxama aims to work with several popular brands and advertising agencies beginning in 2013. Proxama believes that these brands and agencies could benefit from the use of NFC technology, as it will provide them with a way to engage consumers in an interactive fashion. Smartrac has been experiencing increasing demand for NFC technology solutions from its customers and is eager to begin developing such solutions.

Proxama leverages experience to provide new services

Proxama already has a wealth of experience in using NFC as a mobile marketing tool. The company is expected to leverage this experience to provide brands with powerful solutions that could produce promising engagement opportunities with consumers. Through its partnership with Smartrac, Proxoma aims to provide retailers, advertisers, and media owners with the tools they need to develop dynamic NFC-based marketing campaigns. While such campaigns have been used by major brands in the past, such as 20th Century Fox, NFC-based marketing can often be a hit-or-miss issue.

Lack of NFC-enabled devices may be problematic for some

In order for consumers to interact with NFC marketing campaigns, they must have an NFC-enabled mobile device. These devices are equipped with NFC chips that can decipher the information contained within NFC-based marketing materials. Currently, these phones are somewhat rare, but device manufacturers are working to remedy this issue. With the scarcity of NFC-enabled mobile devices, it is difficult to say for certain whether NFC marketing will be able to provide brands with the reach they need to connect with mobile consumers.