Mobile commerce report highlights the growth of mobile commerce and banking
Mobile commerce has reached
a proverbial tipping point, according to a new study from TNS Global, a leading market research firm. Over the past few years, mobile commerce has, indeed, become more popular with a wide range of consumers. This is largely due to the massive investments that have been made into the mobile commerce industry from large companies like Google and Visa. Despite some problems concerning security and accessibility, mobile commerce has managed to gain the favor of consumers around the world.
Mobile Life 2012 report shows consumers are highly interested in new forms of commerce
According to the study, which is titled “Mobile Life 2012,” approximately half of all mobile consumers throughout the world are interested in mobile banking services, with another 45% are interested in making mobile payments using their mobile devices. This interest spans throughout the global marketplace, with consumers from Asia, the Americas, Europe, and even Sub-Saharan Africa showing intense enthusiasm for mobile commerce and similar services.
Growing economies mean higher prevalence of mobile technology
In terms of mobile banking, interest largely comes from consumers in China, Sub-Saharan Africa, and developing parts of the Asian market. These markets represent significant expansion in regards to mobile technology. As the economies of the countries within these markets grow more robust, consumers are gaining access to mobile devices, as well as their associated services. The study suggests that growing interest in mobile banking services will lend hype to mobile commerce initiatives.
Consumers still not willing to abandon traditional banking and commerce systems
Mobile commerce and banking are becoming so popular due to t he convenience that is attributed to the two concepts. Having the ability to conduct business using nothing more than a smart phone or tablet is a very attractive prospect for many consumers. The study notes, however, that many of these consumers are not inclined to abandon traditional forms of banking and commerce just because they have access to the mobile variety.
of the country’s leading mobile network operators, has teamed with Visa to launch the Vodafone SmartPass, which will be available to consumers next year. Vodafone has taken note of the growing interest Australian consumers are showing in mobile commerce and is taking steps to provide consumers with new service that align with the demands of customers. Visa is also keen to meet the rising demand for mobile commerce and has been working to develop a platform that consumers can use to make payments with their smart phones.