A recent survey has shown that shoppers want to use mobile commerce while in store.

The results of a study conducted by an ad agency named Moosylvania have now been released, revealing that consumers want to be able to use mcommerce to discover more about products before they make their purchases while in-store.

The survey showed that 80 percent of smartphone owners want better optimized product information.

The report, which was entitled “The Shopping Experience in a Smartphone World”, included the responses of 1,874 American adult smartphone owners. The results from this study showed that among the participants, 97 percent had access of some kind to a desktop computer (including at home, at work, or in another location). At the same time 43 percent had access to a tablet.

Moosylvania’s study determined that product information is among the most wanted mcommerce features.

Norty Cohen, the CEO and one of the founders of Moosylvania, stated that speed is “beyond the essence,” for consumers when they are seeking to make a purchase of a product or service. He went on to explain that consumers “are researching reviews, comparing prices, photo sharing and making purchases in seconds, and prefer doing so equally online and in-store,” through the use of mcommerce and other features on their smartphones.

The survey indicated that owners of smartphones have been using apps and mcommerce sites in order to assist in the purchasing process. They have been using these resources to inform themselves before they make their final decisions to buy. Other findings that were produced by the survey include the following:

• 13.4 percent said that they use mobile devices to research products on the weekends.
• 2.7 percent research product information using a mobile device on holidays.
• 10.9 percent stated that they use mcommerce to look into products while they are at work.
• 30.1 percent of the study participants said they were typically away from home when they performed most of their mcommerce product information searches.
• 19.6 percent said that they have used their mobile devices to look into products while watching TV.
• 12.4 percent use their smartphones to research products while they are in-store.
• 10.9 percent of smartphone owners do not use mcommerce resources to obtain product information.

Mobile gaming continues to grow in China

Online gaming, especially in the mobile space, has been picking up momentum over the past year. More consumers are getting their hands on mobile devices, such as smart phones and tablets, leading them to participate in mobile gaming more actively. In China, the revenue that online gaming generates is expected to reach new highs. Analysys International, a research firm based in Beijing, has released a new report that predicts the growth of the online gaming sector in China.

Half of China’s mobile consumers play mobile games

Many of the mobile device owners in China make use of mobile gaming in one way or another. Most of these games allow players to connect to the Internet and socialize with their friends and other gamers. The social aspects of mobile gaming is one of the reasons these game applications have become popular with consumers. According to Analysys International, China’s mobile gaming industry has tapped into approximately half of the country’s mobile consumers, which has poised the industry for aggressive growth in the future.

Mobile gaming market to reach $11 billion in 2013

Analysys International predicts that China’s online gaming market will reach $11 billion in 2013, driven largely by mobile games. Browser games, a popular pastime for PC owners, are expected to become less prevalent as developers and consumers begin to focus more on mobile gaming. The country’s game industry has been making strides in further enthralling consumers in the world of mobile games. Developers are beginning to focus on introducing 3D elements into their online games.

Mobile games gaining ground all over the world

Online mobile gaming is not only becoming more popular in China. Consumers all over the world are responding well to mobile games of various types. Many enjoy the entertainment they receive from mobile gaming, while others use mobile games simply to pass the time. Whatever the case may be, the worldwide mobile gaming market is expected to see rapid growth in the near future.