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Latest

Mobile commerce sees formation of new partnership

Mobile Commerce - PayLeap and Spindle PartnershipPayLeap and Spindle team to boost mobile commerce services

PayLeap, a company specializing in payment processing solutions, has announced its partnership with Spindle, a leading mobile commerce provider. The two companies have signed a strategic agreement that is designed to combine their solutions and technologies for the benefit of the global mobile commerce market. Such partnerships are becoming more popular throughout the mobile commerce sector as smaller companies find it nearly impossible to meet global demand for the services they provide on their own.

Companies to combine technologies and services

The PayLeap platform operates as a payment gateway, collection financial information from consumers and offering payment processing services to businesses. The platform supports in-store payments as well as those made through e-commerce sites. PayLeap also boasts of several security features, such as fraud management and secure checkout, in order to provide more safety for mobile commerce initiatives. Spindle offers businesses a variety of mobile commerce services, couponing, and loyalty programs.

Consumers demand better mobile commerce services

Through this new partnership, Spindle and PayLeap will combine their services and technology to provide consumers and businesses with more robust solutions in their given markets. These solutions may be well-received in industries that have been struggling to adopt mobile commerce per the demands coming from consumers. Those with mobile devices have been itching to participate in mobile commerce in markets in Europe and Asia, but there are still relatively few services that cater to these consumers, creating a promising opportunity for Spindle and PayLeap.

Partnerships could help small businesses compete against large companies

While the partnership will give both companies the ability to reach a wider audience, it will also help them compete against larger companies that have established strong presences in mobile commerce. Google is one such company and its Google Wallet platform has become a popular mobile commerce solution for consumers. Smaller companies may find it difficult to compete with a corporation the size of Google, hence the increasing frequency of partnerships being formed between such companies.

Augmented reality book to launched by Crimson Publishing

augmented reality bookThe printed business publication includes AR technology in its jacket.

Crimson Publishing has partnered up with the Aurasma app in order to add its latest publication to the growing number of books that are including augmented reality features on their covers and in their pages.

In this case, it is on the jacket cover of the business book that the advanced features can be found.

The book will be available for sale as of March 2013. It was written by technology reporter Kate Russell and is entitled Working the Cloud. In order to make the augmented reality feature work, smartphone and tablet users need to download the Aurasma application onto the device. Once it has been installed and opened, the camera of the device must be pointed at the jacket of the book. This launches a video introduction to the book and discusses its contents.

Though still relatively uncommon, the number of print books being published with augmented reality elements is on the grow.

According to the book’s author “I’ve been reporting on this kind of development for a few years and it’s very exciting to now become part of an augmented reality experience myself.” She also went on to say that “It’s like having a video teaser embedded into the cover of a physical book and I’m thrilled to have such a skilled producer as Aurasma working on this with me.”

The augmented reality video uses the technology to make it look as though Russell is crawling her way right out of the graphics and bumping the title letter graphics aside as she prepares to introduce the product.

This is a concept that is quite similar to another publication by Goosebottom Books, called “Horrible Hauntings” which was only recently released. Each of the legendary characters had an augmented reality that made them appear to come to life.

Even the Guinness Book of World Records jumped on the augmented reality bandwagon for its 2013 edition, which added around half a dozen AR elements to its pages for an enhanced experience for its readers. It is expected that as the popularity of smartphones and tablets grow, so will this type of trend.