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NFC technology is attempting to take another swipe at QR codes

The contactless tech is now working to catch up within the mobile ticketing space.

ABI Research has released a prediction that NFC technology is making some progress in terms of gaining ground toward QR codes and that this will progress over the next half decade.NFC Technology and QR Codes

It also predicted that in that time there will be 34 billion tickets that will be delivered by way of mobile devices.

The massive number of tickets delivered over smartphones, tablets (and likely wearables, considering the direction that the trend is taking) will define a number of tech trends, particularly when it comes to the time of authentication. This area is currently dominated by QR codes, NFC technology, SMS Bluetooth Smart, mobile wallets, and dedicated apps.

Currently, there is a considerable lead in QR codes over NFC technology for this purpose.

The prediction ran from 2014 through 2019 and it predicted that QR codes will hold their top position at 48 percent of all the tickets that will be delivered over mobile devices. That said NFC technology will make it to 30 percent, and other methods such as SMS will make up the remaining 22 percent. This will mean that near field communication will experience the fastest level of growth throughout that period of time, with a CAGR of more than 100 percent.

QR codes have their massive head start behind their vast majority and the fact that they will be able to hold their position in the lead with mobile ticketing. These quick response codes have already solidly established themselves in a number of large companies, such as Masabi, for ticketing deliveries, allowing it to become well established in ticketing apps such as train and stadium tickets, events tickets, and airline boarding passes. Having gained that position, it is more challenging for other forms of tech to carve out their own place.

The mobile ticketing market is being seen as a solid example of an area in which these new forms of tech are now becoming a regular part of everyday life. NFC technology has seen its struggles but it looks like there are some areas in which it is continuing to experience a notable enough amount of growth.

Tablet commerce is taking off with consumers

Shoppers are making it clear that when it comes to shopping and buying, larger screens are king.

The latest development that has been becoming increasingly clear when it comes to mobile marketing news is that it is actually tablet commerce that is taking the hearts of shoppers, more than that occurring over smartphones.Tablet Commerce and Consumers

Last year saw a doubling of overall mobile sales, bringing them to a striking $60 billion.

A report has just been issued by Javelin Strategy & Research, called “Mobile Payments Market: Tablet Shopping Surges as Mobile Retail Sales Top $60 Billion.” Within it, the trend toward tablet commerce was underscored, as it was evident that consumers appreciate the larger screen device for their shopping experience.

This trend toward tablet commerce shopping could be important insight for retailers.

The report reveals findings through surveys of 3,492 consumers that were conducted in June 2012, as well as the survey of an another 3,285 people last year in July. Yet another 3,509 people were also surveyed in November 2013 in order to generate the data seen in this research.

Executive vice president and research director of mobile at Javelin Research, Mary Monahan, explained that the mobile payments market has been surveyed by her company for about six years now, but that it has only been for the last two years that they have compiled historical trend data. The reason is that the survey in 2012, the questions on the survey were changed, making it so that the results from previous years could not be compared other than to an anecdotal level.

The survey results from 2013 showed a solid distinction in which retailers can find important insight, said Monahan. She pointed out that consumers are choosing tablet commerce to an increasing degree when they are shopping online on mobile devices. She stated that “Tablets played a dominant role in mobile shopping this year, accounting for approximately one-half of all mobile sales.”

Last year, tablets brought in $28.7 billion in mcommerce, which is five times the total of $5.1 billion that had been brought in the year before. Considering the level of penetration that smartphones have when compared to that of their larger screen counterparts, this figure is very interesting and shows that consumers find that tablet commerce offers something above and beyond what their cell phones are providing.