Category: Mobile Payments

This is designed to enhance the overall Foursquare check-in experience for customers.

Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.

These promotions are offered to customers who check in to any of the Fairmont Hotel locations.

This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.

Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”

Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”

As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.

This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.

The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.

TSYS unveils NFC Payment Solution

Total System Services (TSYS), a leading financial services company in the U.S., has introduced a new NFC-based service for its North American clients called the TSYS NFC Payment Solution. The service will be launched with the help of CIBC, another affluent financial services firm serving North America. The new service is designed to make mobile transactions and account logistics more convenient for businesses. TSYS is one of the latest companies showing support for NFC technology in its work to bring the technology into the world of business.

NFC and mobile commerce continue to grow

NFC technology is the crux of mobile commerce. The technology turns smart phones and other mobile devices into mobile payment platforms. This allows these devices to be used to make payments for goods and services in a similar manner to credit cards. Mobile commerce has proven to be a popular idea amongst consumers, but the business world has relatively few options when it comes to NFC-based services. TSYS hopes to change that through the introduction of its own service.

Service allows businesses to better serve consumers

The NFC Payment Solution allows users to create mobile accounts, identify mobile devices, and generate financial data that will be used with a specific mobile device. The service represents a step forward for TSYS’ “Connected Mobility” campaign, which was announced earlier this year. The campaign aims to provide businesses and financial institutions with a way to better serve consumers who are interested in mobile commerce. Through this campaign, TSYS aims to support the existing NFC-based services that businesses have as well as facilitate the development of new services for consumers.

Lack of NFC-enabled mobile devices may stunt growth of mobile commerce industry

Mobile commerce is proving to be a powerful industry and has shown exceptional growth in its relatively short lifetime. The most significant problem facing the industry, however, is the low availability of NFC-enabled devices. Companies like TSYS have ensured that the mobile commerce infrastructure is prepared to support a large number of consumers, but without NFC-enabled mobile devices, these consumers cannot actually engage in mobile commerce.