Category: Mobile Payments

Google, Samsung, and Apple may have trouble engaging consumers in various markets

Google, Samsung, and Apple have all entered into the competitive mobile payments field and are looking to compete with one another for the favor of consumers. These companies may be facing an uphill battle, however, as the majority of consumers are more comfortable using traditional payment cards than they are using mobile wallets. A new report from Juniper Research shows that the number of people involved in the mobile commerce space is growing, but consumers are still more willing to use their credit and debit cards.

Report predicts that 148 million people will be using mobile wallets by end of year

According to the report from Juniper Research, 148 million people throughout the world will be using their mobile devices to make a purchase in a physical store by the end of 2016. An estimated one in five point-of-sale systems in the United States now support NFC technology, which forms the backbone of mobile payments. The report also shows that there is a major uptick in the number of cards registered to mobile payment systems when they launch in new markets. When Apple Pay launched in China, some 40 million new cards were added to the service in just 24 hours.

Registering cards with mobile wallets does not translate into using new payment devices

Consumers registering their cards with mobile payments services does not mean they are actually using mobile wallets, however. The report from Juniper Research shows that just 22 million consumers in the United States have decided to transition away from traditional wallets to their mobile counterparts. Even with the availability of services that can be used with any point-of-sale system, consumers are still more comfortable with traditional forms of commerce.

Europe may be the most attractive market for mobile commerce

Companies participating in mobile commerce are becoming more focused on Europe, where payment cards have become more secure and NFC technology is already quite popular. Europe may serve as the tipping point for the mobile payments space, as consumers in this region are feeling more comfortable with paying for products with their mobile devices.

The automaker is joining up with the credit card giant to let people make purchases through their vehicles.

Visa has now opened up its mobile payments platform to auto manufacturers and Honda has decided that it will be among the first that will be teaming up with the financial services giant to turn its vehicles into credit cards.

This combination between Visa and Honda to use cars as mobile wallets was demonstrated at the Mobile World Congress.

The goal of this combination is to make it possible for people to pay for items they want to purchase using mobile payments services that are built right into their vehicles. That way, they will be able to buy products without ever having to leave their cars. This could be considered to be highly convenient in situations such as paying for fuel or buying food at a drive-thru. The service is based on the Visa Token Service that would help to make sure that the transactions remain secure.

That mobile payments service uses tokens, otherwise known as digital account numbers, for safe storage.

Visa has been working with the Honda Developer Studio in order to be able to come up with a proof of concept that would make it possible for shoppers to be able to pay for various products and services such as fuel or parking, while behind the wheel. The idea is that they would be able to use a simple tap of the finger to be able to complete the transaction by way of mobile apps that have been integrated into the vehicle’s infotainment system, which is based on the Android Auto SDK OS.

According to the Visa executive vice president of innovation and strategic partnerships, Jim McCarthy, “The notion of transforming a car into a platform for payments is not as far off as some may think, and we have made a great deal of progress since first introducing the idea one year ago.” He added that by teaming up with Honda in order to be able to test out the prototypes, it brings them that much closer to being able to implement it into a real commercial scenario, “which we think provides exciting opportunities to everyone who plays a role in the payments and automotive ecosystems.”

Honda has already partnered with ParkWhiz in order to test out the mobile payments system. That startup is behind the reservation and payment for off-street parking in New York, Chicago and San Francisco by way of a mobile app or standard website.