Category: Mobile Payments

Mobile commerce is still in a state of infancy, but it has become a very powerful tool for the retail industry. Despite the success that some retailers have seen in the mobile field, many other companies are not yet convinced that mobile commerce is worthwhile. These companies often consider trends in the mobile space to be little more than passing fancies that will disappear in a matter of time as consumers move on to some other interest. Mobile commerce is much more than a passing trend, however.

Over the past few years, the retail industry has found a great deal of success in engaging mobile consumers. Mobile commerce, for these retailers, is much more than a novelty; it has become a very powerful revenue stream. Barnes & Noble, for instance, has found a great deal of success with its mobile initiatives. In the recent Internet Retailer Mobile 500 report, Barnes & Nobel ranked 41 among some of the world’s leading retailers in terms of mobile commerce success.

The report shows that Barnes & Noble had a 99.35% mobile success rate, which means that the vast majority of mobile commerce activity occurring on the company’s mobile website was successful. The company has reported higher mobile sales, which add to its overall retail sales and boost its revenue considerably.

Another report from the Australian Communication and Media Authority shows that mobile payments have grown by 448% since December 2010. Consumers are becoming more likely to make a purchase from their mobile device, even when visiting a physical store. A handful of retailers are thriving because of this, while those that are unwilling to get involved in the mobile space are missing out on a major opportunity that could have dire implications for their future.

Mobile commerce has proven that it is more than just a trend. It has blossomed into something that consumers want to be a part of and, as such, is here to stay. Retailers that refuse to take advantage of the popularity of mobile commerce may risk obsolescence, as consumers are beginning to favor mobile shopping over more conventional forms of commerce.

mopay makes a deal with Chukong Technologies.

International mobile entertainment platform company, Chukong Technologies, recently signed a global carrier billing contract with international mobile payments platform, mopay, which will enable the Beijing-based company to offer its consumers the option of paying for digital goods and services through the consumer’s telecommunication’s company invoice.

Chukong gives app developers the ability to develop, publish and monetize their content.

Developers of mobile entertainment around the world can benefit from the innovative Chukong mobile entertainment platform. The company offers developers a complete set of solutions and services that give them the ability to develop popular content, publish it, and monetize it with ease, so they can give mobile users an extremely engaging mobile gaming experience.

Now, among the different services and solutions it offers, according to the Business Wire press release, Chukong “has decided to integrate mopay’s Android software development kit (SDK) solution as an essential element in the overall billing module for game developers worldwide. The mopay interface will serve as Chukong’s Android default solution for a consumer that wants to pay for digital goods and services via carrier billing.”

The Chinese company has chosen mopay’s Android carrier billing solution to serve customers who want to pay thorough their mobile phone bills. Integrated into Chukong’s general billing module, mopay supports the regional billing methods that are the most popular for every one of its publishing territories.

mopay CEO Ingo Lippert said that the company is proud to be the carrier billing partner that was chosen by one of the most successful and innovative mobile app firms in Asia.

mopay is a worldwide leader in ground-breaking online and mobile payments solutions.

The company’s platform allows sellers of physical, virtual and digital goods to directly bill charges to a customer’s mobile phone and/or landline account. Operating in over 80 countries throughout the world, the company serves more than 4.3 billion consumers.

Chukong Technologies is striving to become a top digital distribution company and is presently working on growing its partnerships and infrastructure to improve its business opportunities. For leading Chinese mobile content developers, the company has become a trusted publishing partner. Last year, in China, it was responsible for publishing three of the top four mobile games. The new mobile payments partnership is only likely to benefit the company’s goals further.