Category: Mobile Payments

New mobile payments service emerges in Taiwan

| January 5, 2015

Country’s largest mobile payment company has launched

A new competitor has emerged in the mobile commerce space. Taiwan Mobile Payment Co., which is now Taiwan’s largest mobile commerce platform, has officially launched with the support of 32 of the country’s major financial institutions. The platform supports NFC-based mobile payments, allowing consumers with smartphones and tablets to make payments in physical stores that have NFC-enabled point-of-sale systems installed. The new platform may be welcome among consumers that have been looking for a new mobile payment service for some time.

New platform will leverage NFC technology to process payments and has strong support from Taiwan’s financial institutions

The mobile payments being made through the new platform will be processed through Taiwan Mobile Payment’s trusted service manager. This system will secure the financial information being used by the platform to authenticate payments. The platform will also support payments made through Visa and MasterCard and can be used to make purchases at more than 30,000 stores throughout the country. The platform also has strong support from various financial institutions, making it more accessible to a wide range of consumers.

Taiwan continues to grow as a prominent mobile commerce market

nfc mobile paymentsTaiwan is quickly becoming a very prominent mobile commerce market. Two other services have already emerged in the country, but consumers have been demanding a larger, more capable service for some time. Currently, Taiwan Mobile Payment is the largest mobile payment service provider in Taiwan and has been accredited by both Visa and MasterCard.

New service relies on NFC technology in order to facilitate mobile transactions made from devices equipped with NFC chips

The new mobile commerce platform is expected to work with 20 different smartphone models, most of which are Android devices. These devices are equipped with NFC technology, allowing them to interface with payment platforms that also use this technology. NFC currently makes up much of the backbone of the mobile commerce world. Some payment services have opted to avoid using NFC technology to make their platforms more accessible to those that do not have NFC-enabled mobile devices.

Mobile commerce proves successful for Amazon

| January 2, 2015

Amazon reports a very active mobile shopping season this year

Amazon has seen a significant increase in mobile shopping over the holiday season. The online retailer has released information that shows that nearly 60% of those shopping on the day after Christmas were doing so from mobile devices. Mobile traffic to the retailer’s website also shot up, showing that more people are using their smartphones and tablets to look for products they may be interested in online rather than at physical stores.

Consumers are flocking to online stores to take advantage of convenient shopping

According to information released by Amazon, holiday sales through its mobile shopping application doubled in the United States this year. Cyber Monday remains the retailer’s most active mobile shopping day of the year, but sales grew more quickly on Black Friday than any other day. Those shopping on Amazon showed particular favor for electronics, such as the company’s Fire TV Stick and the Fire TV itself. Amazon’s own mobile devices also sold well during the holiday season.

Consumers show favor for the convenience of shopping online with their mobile devices

Amazon - mobile commerceMany consumers have opted to shop online from a mobile device in order to avoid large crowds at stores. The holiday season is somewhat notorious for being a chaotic time in retailer stores, where many people try to find the best deals that are being offered by retailers. Mobile commerce is often cited as a more convenient way for consumers to shop for and purchase products they are interested in. Companies like Amazon and eBay have been investing heavily in the mobile space in order to make it easier for consumers to shop online from a mobile device.

Some retailers are unconvinced of the value of mobile commerce

Over the past two years, the holiday season has proven that mobile commerce is more than just a passing trend among consumers. A growing number of retailers are beginning to show more interest in the mobile space in order to connect with a new generation of consumers. Some retailers are still unconvinced that mobile commerce is a worthwhile investment, however, which may mean that they could be losing out on significant opportunities in the future.