Category: Mobile Payments

Companies partner to introduce Instatouch Mobile Commerce Services for consumers and merchants

Equifax and Danal, two credit organizations, have announced a partnership geared toward making mobile commerce more convenient for consumers and merchants. A growing number of merchants are trying to capture the favor of shoppers with smartphones , many of whom are beginning to rely on their devices to purchase products online and in physical stores. Together, the two organizations will attempt to reduce the friction of mobile spending with the Instatouch Mobile Commerce Services.

Mobile Identity Suite will allow Instatouch to immediately authenticate mobile payments

Instatouch will be powered by Danal’s real-time Mobile Identity Suite, which will provide authentication services that are designed to protect the financial information of consumers using the service. With instant verification, consumers will be able to make payments in a quick and efficient manner, which will help make mobile shopping more convenient than it has been in the past. Reducing friction may help increase the adoption of mobile commerce among consumers, giving retailers new opportunities to engage them in the mobile space.

Merchants are looking for effective ways to engage consumers that are relying on their mobile devices to shop online

Mobile commerce has been growing rapidly among consumers and retailers in recent years. Merchants are interested in engaging mobile consumers because they tend to spend more money while shopping on their smartphones and tablets. Doing so has been difficult, however, as some retailers have found it difficult to establish a foothold in the mobile commerce market. New services, such as Instatouch, could alleviate this issue, making it easier for merchants to engage consumers that are interested in mobile shopping.

Merchants and consumers are still worried about the security of mobile commerce and shopping online

While mobile commerce is growing quickly, many retailers and consumers are still concerned about security issues. Retailers will have to use services that can affectively protect themselves and their customers from exploitation, especially as more malicious groups seek to take advantage of financial information shared over mobile networks. Equifax has significant experience when it comes to security.

The golf event has brought a traditional experience together with some of the latest transaction tech.

Despite the fact that many of the most loved features of golf are based on centuries old traditions, the PGA Tour has invited some of the latest tech into its event by accepting mobile payments through smartphones.

To do this, the PGA Tour has partnered up with MasterCard, particularly in Edison, New Jersey.

The event held at the Barclays will use MasterCard’s mobile payments tech to make it possible for attendees to be able to buy what they want at concession stands using their smartphones. Each one of those stands is equipped with POS terminals that will allow for contactless payments, in addition to Qkr! – MasterPass. To incentivize the use of this tech for paying for these purchases, those who use their smartphones to buy will receive a discount of about 10 percent off the total bill.

Fans can make mobile payments directly using either Android or iOS based smartphones at the event.

By choosing to pay using Qkr!, fans are able to use mobile technology as a type of replacement for using a credit card. It is meant to boost the convenience level for people who will be attending the event, as people already bring their smartphones with them wherever they go. Moreover, the belief is that it will help to reduce the waiting time for the customers that are purchasing concessions.

According to PGA Tour senior vice president of corporate partnerships, Brian Oliver, “Technology plays such a critical role in enhancing the spectator experience at our golf tournaments, and our long-standing relationship with MasterCard has helped ensure that we are delivering the latest in payment technology.” He went on to point out that MasterCard is continually boosting the safety and convenience of making purchases while at the event course.

He also went on to express that they are quite excited to be using this mobile payments technology at The Barclays. The Qkr! application use is meant to help fans to be able to keep their attention on the main event so that they won’t ever miss a single thing.