Category: Mobile Marketing

Dunkin Donuts is staying with its program for heavy play in both social media marketing and mobile marketing with a new campaign that allows customers a chance to win Dunkin mGifts.

Mobile marketing upswing at DD

Dunkin Donut K-Cup packs were one of the most asked-for products when customers were quizzed via social media about what they would like to see. Due to the popularity of this item, DD is holding a contest for customers to guess which K-Cup pack flavor they will feature next. Upon voting or guessing, customers are eligible to win one of three mGifts worth $50 daily. The Dunkin’ Donuts mGift cards are mobile cards.

Scott Hudler, VP of global consumer engagement at DD Brands, Inc. said, “We’re always communicating with our fans, and through this ongoing dialogue, we know they are extremely passionate about Dunkin’ K-Cup packs.” He goes on to say that an upcoming Twitter campaign will allow users to help promote the new K-Cup packs for a chance to win prizes with #NextDDkcup.

The twitter campaign will encourage guesses from customers with the above mentioned hashtag. The flavor will be revealed and then will be in DD stores starting in February. Throughout the promotion, the coffee beans will be covering the company Twitter header. The beans will disappear in accordance to each tweet. The more guesses there are the faster the image will clear.

Keeping up with mobile marketing

DD is using social media very successfully to drive brand saturation and also to promote new products, but is also not forgetting about mobile media to promote mGifts. DD released a mobile payment app last year and has seen success from that endeavor. Dunkin’ looks to continue seeking new ways to reach costumers both old and new through means of mobile marketing as well as more established social media marketing.

The company hopes to keep mobile as well as social marketing as an important part of their overall advertising and marketing budget on into the future. DD knows that people are more busy than ever and rely heavily on their phones for more and more. Smartphones are becoming more common, which means DD is paying attention to that audience for fast, easy ways to keep them coming back for more.

The massive international children’s charity is now appealing to smartphone and tablet consumers.

UNICEF UK has just launched their new mobile commerce marketing campaign, which is entitled “Speak Up for Children”, in order to draw participation from consumers who have smartphones and tablets.

The campaign was created by the charity in order to draw more interaction and participation.

The mobile commerce marketing campaign for UNICEF UK was created by Ogilvy & Mather. According to a recent study by Millward Brown, this campaign has already effectively boosted the brand awareness as well as the support that has been received by the charity. This study indicated a number of overall improvements that were achieved by reaching out to consumers using their mobile devices.

This mobile commerce campaign is only the latest charity marketing effort that has been greatly successful.

Other charities around the world are finding that using mobile commerce techniques such as apps, QR codes, optimized websites, and other forms of marketing, are generating a considerable amount of interest from everyday individuals.

The Millward Brown study’s results indicated that UNICEF saw a 5.1 percent increase in association between the charity and the improvement of the lives of children around the world. Moreover, it also recorded a 5.5 percent rise in the favorable feelings that consumers had toward the organization.

Beyond that, the research showed that there was a 4.3 percent increase in the consumer’s intention to make a donation, as well as a massive 15.5 percent growth in the perception that the organization has an unending commitment to its cause, even though that wasn’t necessarily an element of the campaign.

The female respondents to the research provided a more emotional connection to the organization alongside their enhanced awareness , association between UNICEF and improving the lives of children, and overall favorability. On the other hand, male respondents showed a considerably higher intention to make a donation to the charity.

According to commercial director Paps Shaikh, from Say Media UK, which was responsible for optimizing the campaign for mobile commerce, “Mobilizing an audience of this size used to be the remit of the traditional media.”