Category: Mobile Marketing

The barcodes will be launched for use by consumers in the United Kingdom, first.

Nestlé has just announced that it is updating its packaging to provide a more mobile friendly experience through the use of QR codes that will provide consumers with nutrition and other relevant information.

Scanning the barcode also reveals the social and environmental impacts of the company’s products.

The first consumers who will have access to these new packages that feature QR codes will be those in the United Kingdom. They will be available on the multipacks of the Kit-Kat two finger chocolate bars in Ireland and England. Consumers will be able to read more about the ingredients that make up the product and how they can be enjoyed as a part of a balanced diet and more healthy lifestyle.

The QR codes also reveal how the chocolate bars were produced to bring them to their store shelves.

The Nestlé product QR codes will direct consumers to mobile friendly websites which contain farm more information than could ever be printed onto the actual product labels on the packaging. The company intends to spread the use of these quick response barcodes across all of the products that it has to offer, and is only getting started with the U.K. and the Kit-Kat bars.

The goal is to help its customers to enjoy its products through more informed choices about what they are purchasing and eating. According to the head of strategic business units, marketing, and sales at Nestlé, Patrice Bula, “We hope that consumers, wherever they are in the world, will use these QR codes to learn more about our products.”

Bula went on to say that “We have a wealth of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers.”

A simple scan of the QR codes using a smartphone or tablet that has a free scanning app will allow consumers to obtain added information about how to live a healthier lifestyle in general, even with the occasional treat such as a Kit-Kat. It includes guidance about proper portion control, healthier recipes, and the role that all of this plays in a balanced overall diet and lifestyle.

Keynote Systems has watched this considerable improvement but believes that the retailer could do better.

Since the start of the year, J.C. Penney has seen a considerable upswing in the movement of its mcommerce website on the Keynote Mobile Commerce Performance Index, having added icing to the cake when it made its way into the top ten spot last week.

In the week ending on January 27, the retailer leapt upward by five places.

That week, Keynote ranked J.C. Penney in the tenth spot. This is a considerable improvement over its rank at 21st, which it held at the start of the month. It also helps to show the difference that the department store chain has made to its mcommerce site in order to improve its overall performance. It has been implementing a range of different improvements to the website in order to provide consumers with an improved overall experience and better its score on the index.

The company made significant improvements to its mcommerce site in two critical areas.

These areas were in its successful load time, and in the percentage of times that it was able to fully load successfully. In the most recent week that Keynote issued its ranks, it reported that the J.C. Penney mcommerce homepage was able to load successfully 99.5 percent of the time. The week before, its percentage of successful loads was 99.24.

Furthermore, the retailer was also able to shrink the amount of time that it took to be able to successfully and fully load the homepage. Last week’s average loading time was 9.25 seconds, which was measurably lower than its 9.31 seconds average from the week before that.

While this represents a tremendous improvement in the performance and rank at J.C. Penney’s mcommerce site, the Keynote Systems report did make a number of suggestions that would allow the retailer to jump its rank up to the top 5 positions. They said that the primary focus should be the speed at which the homepage was loading, as its other top ten sites all have a completed successful load speed average that is between 2 and 3 seconds less than the retailer’s most recent achievement.