Category: Mobile Marketing

Advertisers in the United Kingdom increased their spending by 94 percent last year.

The results of a Marin Software study regarding the use of mobile marketing in 2012 have shown that advertisers in the U.K. boosted their budgets for paid search by nearly double when compared to the year before.

This, according to the “Mobile Advertising Around the Globe Report” released by the firm.

This same research also suggested that tablets and smartphones were the focus of 14.8 percent of paid search that occurred in the U.K., at the start of last year, throughout January. It also indicated that by December, that same figure had increased by almost twice as much, to reach 24.4 percent.

The increase in the use of mobile marketing paid clicks was the result of consumers who were shopping.

The report indicated that the reason that mobile marketing results increased by such a rate in the paid search area was that consumers were using smartphones and tablets in order to assist in their holiday shopping.

Also notable was the report’s suggestion that the click through rates over smartphones and tablets were higher than they were on desktops and laptop computers. This form of mobile marketing occurred at an average of 5.87 percent for smartphones and 3.93 percent with tablets in the United Kingdom. Conversely, desktops and laptops generated click through rates of only 2.29 percent.

The study showed that the cost per clicks were quite competitive in the mobile marketing sphere. For smartphones and tablets, they were £0.15, whereas the desktop cost per click was £0.30.

The predictions made by Marin Software were that the conversion rates for mobile commerce through paid search will be equal those of desktop by the close of this year. That said, at the moment, the conversion rates are still, by far, the highest on desktop and laptop computers, at 4.1 percent on average. This, compared with the average on smartphones, at 1.5 percent and on tablets, at 2.6 percent, shows that there is still some way to go. The U.K.’s click through rate over mobile currently represents the highest average among all European countries.

The barcodes are being used to celebrate the latest achievement between Moshi Moshi and the MSC.

The first sushi bar in the United Kingdom that uses the conveyer belt style is celebrating an important milestone in its long standing relationship with the Marine Stewardship Council (MSC) through the addition of pieces featuring QR codes to its menu.

The restaurant has been partnered with the MSC for a considerable amount of time.

The sustainable seafood watch group has now certified the service of 10,000 sushi dishes at Moshi Moshi since the partnership began. The restaurant decided that this milestone should be celebrated in a unique way. It therefore decided to take on the task of designing a sushi dish that formed the shape of QR codes.

The QR codes are a part of the sushi and can actually be scanned in order to reveal more information.

By ordering the sushi QR codes, diners can use their smartphones to scan the barcodes and learn more about the fish that they are eating and where it was sourced. The design of the dish, itself, was quite complex and challenging as it was meant to create the code itself, and not simply have it stuck on top. Moreover, the barcode needed to be functional.

These unique QR codes were made up of sushi dish staples which included everything from squid ink to green tea powder. A scan redirects the user to a URL with content that is linked to the food on the plate. As the fish from the restaurant is MSC certified, this means that the diner will be able to learn more about this responsible and sustainable choice of meal.

Diners have been expressing considerable interest in the entire experience surrounding the sushi QR codes, starting from being able to watch the chefs carefully construct them in order to make certain that they work, all the way to the point that they can be scanned and, of course, eaten. These are, after all, entirely edible works of art and they are meant to be observed, scanned as well as to be consumed and enjoyed.