Category: Mobile Marketing

In terms of investor optimism, the search engine giant appears to have a massive advantage over Apple.

Google has earned its way into a very impressive position ahead of Apple in terms of optimism expressed by investors, as its mobile marketing and other strategies have brought its shares up above $831 and building, while Apples are hanging low at around 426.18.

Every passing day seems to be looking better for Google due to the strategies that are keeping its future bright.

Bloomberg compiled data has revealed that the shares at Google are currently trading at a price that is 25 times its current profit. This is considerably better than Apple, which has a current price to earnings ratio that is under 10. The primary difference between the successes of these two companies is being credited to the mobile marketing at the search engine king.

Lucrative prospects for mobile marketing are making a considerable positive impact on Google.

The mobile marketing there is looking so positive that investors are clearly willing to pay more for the company’s shares than every dollar of earnings that it brings in. This is far superior to the results being seen by Apple.

At the moment, Google is estimated to hold over 40 percent of the total online American online advertising marketplace. Forecasts are suggesting that it will only continue to grow its hold on the $37.3 billion that is being spent for this purpose by businesses every year, in order to better communicate with their audiences.

Google has also just entered into an important new partnership with Samsung Electronics Co., which has boosted its share in smartphone and tablet software. This has only built its competitive threat against Apple, as investors impatiently await the next release from that company, to see if it will be any more successful than the last two releases which have generated considerable consumer disappointment.

According to B Riley & Co. analyst, Sameet Sinha, “There’s only one company benefiting from all the growth areas of the Internet — be it video, mobile, local, social, display advertising.” Sinha added that “Apple has just done well in devices, nothing else.” With Google asserting itself in the mobile marketing sphere, this could prove dangerous to Apple unless its next release is spectacular.

Video ads in mobile games are on the rise

Video advertising in mobile games has been growing more prominent in recent years. Last year marked a major increase in the use of video ads in mobile games, according to AdColony, a leading video advertisement firm. The firm suggests that those playing mobile games watched more than 1 billion video through its platform since 2011. Video ads may be becoming an ideal way to engage consumers in mobile games, presenting a new dynamic to marketing to these consumers.

Video ads prove successful in 2012

Due to the interest consumers appear to have in video ads in their mobile games, AdColony reported a 565% increase in its revenues in 2012. Advertisers have been encouraged by the engagement they have seen through video ads in mobile games as well. AdColony claims that spending on video ads grew by 122% from 2011 to 2012. The company expects to continue seeing promising growth into the first quarter of 2013.

Videos tailored to consumer interests are most successful

AdColony notes that one of the reasons video ads have become so successful is because its platform delivers videos that consumers actually want to see. Much of the marketing that can be found in mobile games is relatively random. The AdColony platform provides consumers with advertisements that they are likely to find interesting, based on the mobile games that they play. Advertisements that align with a consumer’s interest are more likely to be successful, especially when it comes to the gaming community, which is either staunchly opposed to in-game advertisements or very supportive of these advertisements.

Mobile games becoming a powerful marketing tool

Marketers are beginning to move away from traditional forms of advertising, focusing more on the mobile space and putting more emphasis on interactivity. Consumers are responding well to interactive marketing because it is something new. Video advertisements, in particular, have been receiving a great deal of support from consumers who are showing that they are willing to participate in these advertisements more so than in traditional marketing campaigns.