Category: Mobile Marketing

A cricket team in India will be providing even more for their smartphone toting fans through AR.

The Royal Challengers Bangalore cricket team has just announced that, beginning next month, they will be issuing tickets that feature augmented reality content that can be viewed through a smartphone or tablet.

This team is joining a number of other sports clubs that plan to use technology in the same way.

The use of augmented reality is still an emerging form of technology, but it has already been employed in a number of interesting and creative ways, particularly in terms of mobile marketing and sharing content and information. Fans who purchase tickets for the participating teams will discover, however, that the technology isn’t just hype, but that it also has a number of additional practical uses that they can enjoy.

The augmented reality on the cricket tickets are meant to fully enhance the fan’s experience.

For instance, through the use of the augmented reality on these tickets, fans can receive updates about the traffic in the areas surrounding the Bangalore M. Chinnaswamy Stadium. They can also obtain parking information or take advantage of a tool that allows them to call a cab. This is meant to make it easier to get to and from the game.

Other augmented reality features include the team store for mobile commerce purchases, a 3D view of the stadium, and video highlights of their team’s greatest moments. Instead of accessing this technology through a standalone app for each team, they can simply use the Point AR browser that allows them to view the AR material from many different companies. Others that are using this app for their experiences also include Toyota and Nike.

The Point augmented reality browser is available for Android, iOS, Blackberry, and Windows Phone, but it can also work for feature phones that have GPRS connectivity and a camera. The physical tickets that are printed for the fans will have information included on them regarding the ways in which the browser can be downloaded and used, and how the team’s logo can be scanned in order to open up the additional digital content.

Shops are finding empowerment in the ability to advertise and promote through consumer smartphones.

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

This point was underscored in the study when it occurred over the use of top social media channels.

The report suggested that if a business fails to take steps into mobile marketing, its potential may not be as great. The reason is that there will be an entire world of Facebook, Google+ and Twitter fans that may not be reached at all, even when they are each holding a device that could be used to communicate with them all at any given time.

The report says that 80 percent of small businesses who use mobile marketing see new business growth.

The publication drew attention to the results of a Web.com Group study that indicated that four out of every five small businesses employing mobile marketing techniques have also experienced increases in the levels of their new business. This is similar to the findings that have been produced by IDC, which have suggested that Facebook is holding its position as one of the leading three purposes for which consumers use their smartphones.

Similarly, over 70 percent of all of the people from the IDC survey had used Facebook that day. The majority of them used their devices to access the social network several times per day.

The Double Linx report said that “The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array of businesses who have the savvy to utilize the survive properly.” It went on to say that the number that go on to take advantage of this mobile marketing opportunity above and beyond the basics and take off above that point will be the ones that will see the largest growth in their business demographic.

They pointed out that mobile marketing will become a central part of the success of the businesses that use it.