Mobile Marketing

Category: Mobile Marketing

Mobile marketing earnings at Facebook look good

Lucy | May 6, 2013

The social network reported very strong revenues through their smartphone ads for Q1 2013.

Facebook reported, this week, that its mobile marketing generated powerful earnings through its smartphone ads throughout the first quarter of this year, producing a meaningful revenue for the company that has been seeing its ups and downs since it went public.

In fact, the social network giant posted its net income as $219 million for the first quarter.

That represents an increase of approximately 6 percent over the year before, as the first quarter in 2012 saw a net income of $205 million. The earnings that were reported excluding items from Facebook were $312 million. This is the equivalent to 12 cents per share.

That figure is considerably higher than the mobile marketing results that were seen in 2012.

Last year, including the mobile marketing at Facebook, the company reported a net income of $287 million. According to Thomson Reuters, this year’s achievements were off by a penny from the estimates that were made by Wall Street.

The latest CNBC report stated that the quarter the year earlier had reported mobile marketing revenue of $1.06 billion, and that this figure increased by 38 percent in this year’s quarter, when it reached $1.46 billion. That was able to beat the forecasts that had been made for the quarter, which had typically been for $1.44 billion.

It was Facebook’s complete advertising revenue, not just the mobile marketing earnings, which drew the most attention during the company’s announcement. They saw a 43 percent increase over the total that they had experienced at the same time the year before.

Mobile marketing revenue was estimated to have represented about 30 percent of the total advertising income that was earned by the social network within the quarter. Facebook has been investing exceptionally heavily in the smartphone and tablet channels in order to boost its earnings. This has become an especially large focus since it first went public. Now, investors are beginning to see the initial and ongoing results of these efforts and this broader focus for the advertising earning strategies that have been put into place and that continue to be developed.

Geolocation based mobile marketing tech unveiled by Mood Media

Julie Campbell | May 5, 2013

This newly launched tech provides a capability for recognizing when customers have entered a store.

Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that applies the size of its considerable music network and geolocation in order to be able to connect marketers and retailers directly to consumers who are using smartphones, tablets, and other similar smart devices.

The Mood Presence technology is a form of intelligent networks that allows for more personalized marketing.

The way that the geolocation based technology works is that it sends an inaudible cue through the music player of the Mood Media app, as well as through the existing sound system in the physical store location. When the mobile app registers this signal, its presence in an iOS or Android device is immediately detected through geolocation technology.

The geolocation detection allows the system to automatically connect with that device for targeted marketing.

This way, a retailer can seamlessly and conveniently send relevant and targeted marketing to consumers the moment they enter their store locations, because the geolocation technology lets them know exactly when that is. This means that the ads, promotions, offers, coupons, and other forms of marketing will be presented to the user at the time that he or she is most likely to be interested.

At the same time, Mood also announced the launch of a second geolocation technology, called Explore In-Store. This is the first product from Presence that uses its technology to integrate with the app of the retailer. The goal is to improve the interactivity of the mobile marketing solutions.

This geolocation technology identifies when a consumer has entered a store location and develops a form of VIP connection with that individual. It enhances the overall shopping experience by providing targeted content that is specific to the store location that has been entered, as well as the offers and product information that is most relevant to the unique user, including in-store offers and information about the products on the store’s shelves.

The goal is to use geolocation technology to allow retailers to combat the struggle with showrooming and use it to their advantage, instead.