Category: Mobile Marketing

The strength of the market is becoming clearer for the first time since the company’s IPO.

Though Facebook received a lot of flack from the tech IPO market for damaging both it and social media marketing, this year, it is looking as though that same company may be responsible for breathing new life into the industry.

There are some stock watchers that are indicating that the fortune reversal of Facebook was beneficial.

A growing number are starting to see that the slump that was experienced by Facebook may have rejuvenated tech and revolutionized social media marketing. Many are starting to believe that if the company had simply waited until this year to go public, it would have had a much better outcome.

It looks as though the social media marketing and tech struggles are sliding into the past.

Facebook is now performing quite well and the strength in the tech market is helping to support any form of high profile technology stock. This strength is bringing a new world of opportunity to social media marketing, as well. According to a market researcher company founder, John Fitzgibbon, from IPOScoop, “What happened last year is ancient history,” and that “Facebook was a spectacular pop and flop. Market conditions were bad then.”

The company persisted and Facebook’s leaps forward in social media marketing allowed it to achieve a much healthier financial level that has only been supported by the improvements in the tech sector, said Fitzgibbon. He stated that “This market is stronger than people realize, with some promising IPOs,” and that “Apple’s stock drop is masking the true strength of (the tech-heavy) Nasdaq composite.”

With the successes now being maintained in social media marketing and stock growth, there have been some suggestions that there could be some other strong IPOs within the next year, from among consumer tech players, such as Dropbox, Box, Square, and Twitter. There were two business software companies – Marketo and Tableau Software – that went public on Friday, following this trend. It is believed that they will see better chances than Facebook did, when it went public in last year’s environment.

This new smartphone friendly experience will help users to be able to bring their brochures to life.

Audi has just announced the unveiling of its Audi Vision augmented reality platform for mobile devices, which will give consumers the ability to use their smartphones and tablets to bring the brochures to life.

The Audi Vision platform will be simple and straightforward to use for smartphone and tablet owners.

It is designed to allow the user to simply point the device at one of the vehicle manufacturer’s spring price and specification guides for 2013, and take a “picture” that will transform the printed pages of the brochure into a full augmented reality experience that includes additional pictures, video, and even more content.

The company hopes that the augmented reality experience will reflect the innovation of the brand.

According to the Audi UK national digital manager, Hugh Fletcher, “Audi Vision is the most innovative digital project we’ve undertaken to date and most importantly it supports a key developing trend in marketing; the overlap between digital and CRM. Applying Audi Vision to our brochures is just the beginning.”

Fletcher also added that over the years to come, the augmented reality Vision platform will be applied in a large number of different marketing channels, as well as to enhance both printed and digital materials, and to provide an improved in-center experience. He hopes that this will “allow Audi fans to really get under the skin of our cars.”

The augmented reality application was designed for Audi by Somo. It is available for Android phones and tablets, as well as iPads and iPhones. The global innovation director at Somo, Maani Safa, said that “Audi is leading the way in the AR sector, embracing mobile-first and placing it at the heart of its digital strategy. We are proud and excited to be helping them pioneer the next generation of digital marketing.”

When the Audi Vision augmented reality grabs onto any specific brochure that is used, it will not need a data connection after that point. This could make a considerable difference in the convenience and experience provided by the application for the consumer.