Category: Mobile Marketing

Ogle AR tech has been used in order to allow smartphone users to view video content on the pages.

Aquarius Magazine has just announced that it has made its pages even more mobile friendly as it has applied Ogle augmented reality technology to some of its pages in order to allow it to add rich video content to its printed materials.

This strategic effort to appeal to smartphone and tablet using consumers has generated an intelligent addition of interactive features.

Through the use of augmented reality, the magazine has managed to bring together the printed word and digital enhancements for a greater overall experience for the reader. This gives readers the opportunity to view additional information and gain more entertainment than was ever possible before.

To use the augmented reality features in the magazine, the reader simply needs to scan the pages with a smartphone.

They do so through the use of the Ogle app, which can be downloaded for free. Once the app is open and the pages of the magazine are being viewed through the device, the augmented reality features come to life. The Ogle symbol is printed on each of the pages that has additional content, so that the reader doesn’t feel like he or she is on a technological treasure hunt.

The first issue that contains the augmented reality features has now been released The June 2013 contains several different pieces that use AR technology to enhance what they provide to the reader. This will be considered to be a test to see what response it generates from readers and what types of rich content are most enjoyed by those consumers.

One example of an augmented reality feature in this first edition that uses it, is in “The Editor’s Letter” segment. Though it is still provided in the traditional printed format, when scanned using the Ogle app, the reader will be able to hear the editor actually speaking the words. This helps to provide the precise passion and emphasis that was intended by the piece. Also available is behind the scenes footage of the photo shoot for the cover image, among other features.

Mobile marketing expected to reach new heights during the summer

Mobile marketing is expected to go into high gear in the United Kingdom in the coming months. Some 17 million consumers throughout the country will be receiving targeting advertisements throughout their mobile devices as major retailers and telecommunications operators begin working together over the summer. Vodafone, EE, and O2 are the country’s largest telecommunications companies and each has been working with large retail brands to launch new mobile marketing campaigns.

Weve to lead massive mobile marketing push

These three companies have pooled a great deal of data into a single platform that they are calling Weve. This joint venture organization is meant to leverage this consumer data in order to deliver very direct advertisements to very specific demographics. The data used by Weve is comprised of age, gender, mobile device details, and other such information that could determine the type of advertisements a consumer sees.

Weve to bid for mobile advertising space

During the summer, Weve will be bidding on mobile advertising space. The organization is eager to purchase space on various mobile applications and websites, but has a keen interest in mobile games. These games are enjoyed by a vast number of consumers throughout the United Kingdom and constant exposure to these games means constant exposure to mobile marketing. Mobile games may be the best avenue for the organizations marketing endeavors, but they do not encompass Weve’s overall interests in mobile marketing.

Weve receives regulatory approval from EU

Because Weve makes use of data collected from consumers, there have been concerns regarding privacy and how this data is being used or shared with others. In November of last year, the European Union granted regulatory approval to Weve, suggesting that the organization is not using consumer data in any way that could be considered malicious. Moreover, the data collected by Weve is entirely anonymous, with no personal details, apart from age and gender, being accessed by the organization.