Category: Mobile Marketing

Street signs within the emirate will soon include these smartphone recognizable barcodes.

The Department of Municipal Affairs (DMA) has just released a statement in which it has announced that the emirate of Abu Dhabi will soon be including QR codes on its street signs.

These barcodes will provide smartphone users with information of a historical and background nature.

These QR codes will offer mobile device users the chance to learn more historical and background information about specific locations as well as about the streets and their names. The Municipality of Abu Dhabi City will first be implemented in the capital. These barcodes are being created as an element of the Abu Dhabi Emirate Street Addressing, GeoNames and Signage System (ADAGS), which is designed to provide the unique identification of addresses and streets within that emirate.

This project is designed to add QR codes and develop 12,000 all new street names in the emirate.

This program will also help to simplify approximately 200,000 existing addresses, while creating around 20,000 street signs throughout the next two and a half years. According to the director of the DMA’s land and property sector, Dr. Abdullah Gareeb, “The new addressing system is expected to vastly improve how businesses and residences are referenced. In addition, emergency response times will also be reduced, because ambulance and fire teams will be able to locate homes easier, for instance. Utilities can also be set up and serviced easier if providers can easily identify the neighborhood and its consumption.”

Dr. Gareeb went on to say that the new address will make it easier for online shopping to occur and will improve the convenience of delivery.

Officials from the DMA had already explained that the current system used by the emirate for addressing identifies each location by its zones, sectors, main streets, internal streets, and either building numbers or plots. Furthermore, many streets are numbered, while streets that are in different districts from one another can have the exact same number. This can make it exceptionally confusing to find and remember addresses, particularly for visitors and tourists.

This new system will not only help to straighten out the confusion, but it will use QR codes for the further identification and information about the current names as well as the historical ones.

Sometimes a successful campaign is simply a matter of following the right tips.

There are many different ways to implement mobile marketing, and the variety of options and techniques is leaving many companies scratching their heads and wondering how to go about doing it properly so that they will best engage with consumers.

Though one must always look at the big picture, the details should also not be forgotten.

Mobile marketing is already everywhere, and there are just as many brands who are using it successfully as there are companies that are missing the point. All too many marketers are making the common mistake of believing that reaching consumers on smartphones and tablets is exactly the same as regular online efforts via PCs, except on smaller screens. Unfortunately, nothing could be further from the truth.

Mobile marketing is its own unique form of advertising and promoting and should be addressed that way.

Once you accept that knowledge, you can move on to learn the best tips for making sure that your own campaign will be successful. This will allow you to obtain the very best results for every dollar you spend on the channel, and to reach out to a wild world of consumers that you may never have been able to access without the use of their favorite devices.

Mobile marketing is important now, but it is about to become critical.

Allowing your business to learn the ropes now will give you a significant advantage over the competition when it becomes vital to existence. Use the following tips to help to get started in these efforts:

• Have a mobile website – whether designed specifically for smartphones and tablets, or optimized – and make sure that it is compatible with all of the platforms on the mobile devices used by your customers.

• If you use SMS messaging, make your messages powerful and succinct. It must be short and drive them to act, attracting their attention and converting them.

• Use QR codes and implement them properly. All printed ads should contain one of these mobile marketing barcodes so that smartphone users can follow the URL that you have provided, in a more convenient way than having to type it in.

• Make your mobile marketing worthwhile. Give consumers a reason to pay attention, read your ads, or scan your QR codes, by offering exclusive discounts, coupons, offers, content and opportunities.