Category: Mobile Marketing

Research from Ad Age has looked into the way that advertisers feel about that network.

The latest survey from Ad Age has looked into the perceptions that advertisers have developed regarding social media marketing over Facebook, including the adoption of ads on that network and the perception of increases in ROI.

Throughout the last 15 months, Facebook has moved to maturity from having been an experimental channel.

Companies that had previously hesitated to include social media marketing as a significant part of their budgets are now considering the channel to be a natural part of their campaigns and are continuing to boost their spending there. This was a part of the results that were confirmed through the participation of approximately 1,200 subscribers to Ad Age who were polled within the company’s survey in connection with RBC Capital Markets.

This social media marketing survey was conducted in August and was the third of its nature since June 2012.

That June 2012 social media marketing survey occurred just slightly before the IPO at Facebook. This most recent version of the survey has seen an increased percentage of respondents that claim to be using Facebook as a part of their advertising mix. That said, it continues to remain at a steady level greater than 80 percent. At the same time, the specific number who said that they are now advertising over the network has spiked significantly when compared to 15 months before.

Approximately 74 percent of the survey respondents stated that their budgets for Facebook social media marketing now include ad outlays. That number has risen significantly since January 2012, when the figure was 62 percent and even more since June 2012, when it was only 54 percent.

The most recent social media marketing survey included respondents among whom 30 percent identified themselves as employees of ad agencies and 26 percent identified themselves as either marketers or clients. The remainder of the participants were said to be either consultants or employees of media companies.

The increase in the percentage of marketers who are purchasing social media marketing ads from Facebook was said – by Mark Mahaney, RBC Capital analyst – to be a clear indicator of the rising ad income that is headed in Facebook’s direction.

A special app has now been released in the hopes of helping to track down child predators.

The federal government has now released a new app that is meant to expand the mobile marketing that it is capable of achieving in order to help to locate child predators who are being sought in order to bring them to criminal prosecution.

The app is called “Operation Predator” and makes it simple to make reports of suspected local issues.

The app is focused on using mobile marketing to spread the word about people who are already being sought, as well as to make it easier for the public to be able to make a report of potential child exploitation that is going on in their own communities. This will allow the public to be able to work with the Homeland Security Investigations (HSI) special agents from the U.S. Immigration and Customs Enforcement (ICE) to be able to identify and find people who are suspected of being child predators.

This mobile marketing campaign and app are also meant to help to protect victims from further abuse.

By downloading this mobile marketing app, the American public can use it to make a direct phone call to the HSI tip line, can make an online submission of a tip, can help to identify some of the suspects on the most wanted lists, can read about the most recent arrests and investigations that are currently underway, and can receive alerts when there are new suspects being sought.

This is a new form of mobile marketing from ICE and could potentially pave the way for other organizations and other countries to use smartphones and apps for similar purposes. The acting Director of ICE, John Sandweg, explained that “When children are being sexually abused and exploited, it’s a race against the clock to rescue the child and bring the predator to justice.” He added that “These investigations are one of our highest priorities, and in today’s world, we need to be technologically savvy and innovative in our approach.”

Mobile marketing has the unique ability to reach people no matter where they are or what time it may be. This app helps to take advantage of the fact that the public won’t be required to watch a certain news program or read a specific news paper, or even actively seek out the information on a website in order to receive it.