Digital ads will represent 22 percent of all American ad spending this year, with mobile at 3.7 percent.
According to the latest report on spending in digital and mobile marketing, online ads will make up 22 percent of all of the U.S. ad spending this year, which represents a considerable growth.
Ads geared toward consumers on smartphones and tablets will also be growing steadily.
This will bring the global ad spending up to a healthy 3.5 percent growth to reach $503 billion by the time this year comes to a close. The amount being directed toward the internet and mobile marketing specifically will only continue to rise. This, according to the latest figures that have been released by ZenithOptimedia, an ad agency owned by Publicis.
Mobile marketing ads will account for 3.7 percent of all ad spending in the U.S. ($6.2 billion).
The United States is disproportionately the single largest advertising marketplace. The digital spending in that country throughout all of 2013 was predicted by the report to be 21.8 percent of all of the ad spending, which will total $109.7 billion). This is an increase of a very healthy 19 percent over the figure from 2012.
At the same time, mobile marketing does still remain a small fraction of the overall activity, despite its rapid growth, at its 3.7 percent of total ad spending. Equally, it is the most rapidly growing channel in advertising spending, leading the way with a massive 81 percent growth in the American market this year. That rate is expected to slow somewhat, but remain very high at 61 percent growth throughout 2014, and slow a little bit more in 2015, to 53 percent. At that time, it is expected to make up 8.4 percent of all ad spending.
When compared to standard internet advertising, mobile marketing is positively exploding. The report showed that online advertising is growing by about 16 percent this year and will make up 27.8 percent of all American ad spending by the end of 2015. Those figures are just as impressive outside of the U.S. market, where smartphones and tablets are also growing in popularity.
A furniture store in Halifax, Canada is using AR tech to help consumers to picture furniture in their homes.
Many consumers find the process of buying furniture to be a very challenging one, but a store in Halifax, Canada is using augmented reality to help their customers to better picture the way that furniture will appear within their own homes so that they can choose the perfect piece, every time.
The store is using the tech to help to ensure that each piece will not only fit, but that it will look good in its position.
This use of augmented reality can make it much easier for a shopper to be able to know how the finished room will appear, even while still standing in the furniture store. This helps the consumer to overcome the barrier that is often faced when they have to try to picture the piece in the space based on their memories and imagination.
The store is called Lighthouz, and is using augmented reality to assist its smartphone carrying customers.
The company created its own mobile app that leverages augmented reality technology that allows consumers to move about the furniture in their room through the use of the projected image on the small screen. This helps them to obtain a three dimensional concept of how the piece will appear within the actual space.
The owner of Lighthouz, Denise Kroll, explained that “Some people are comfortable buying online, but for many seeing the furniture in person is critical.” She added that “That’s why we’ve complimented our online store and large showroom with this helpful app.”
Kroll explained that the augmented reality allows the customers to view furniture visualizations that are scaled perfectly so that the shopper will be able to know with a good level of confidence that the new piece will not only fit into the space as they had hoped, but that it will look good there, as well. The app also gives users the ability to snap pictures and videos of the furniture that they are considering so that they can share the images on social media. This gives them the opportunity to receive the opinions of their friends and family.
