Charities are starting to jump on the smartphone and tablet bandwagon when it comes to boosting donations.
There is a trend starting to build in which mobile marketing by nonprofits of many different sorts is starting to increase around the world in their efforts to be able to fundraise more effectively and at a lower cost to themselves.
Although this has risen within the holiday season, it has been a steady trend throughout the year.
Cymba Integrated Solutions director, Nevil Coleman released a post online that expressed that mobile marketing by nonprofits has become a relatively mainstream effort as a part of fundraising campaigns held by charities. The company from the United Kingdom pointed out a number of different ways in which these organizations have worked to reach users of smartphones and tablets in order to boost donations.
There is evidence of mobile marketing by nonprofits in a number of different public locations.
According to Coleman in his post, “Anyone who has traveled on a train, read a newspaper or used the London Underground will have seen posters asking for, say, £3 via text to fund research into cancer treatments or to save an animal.” These are only a few examples that are regularly seen by the public when it comes to charities that are using small screen devices to their advantage.
Coleman also pointed out that this is not only becoming common, but it is increasing in frequency, as charities are using this method as a way to help them to build their number of supporters. He stated that aside from the obvious level of convenience, this channel also provides a number of additional benefits that have helped it to become quite successful in the fundraising effort. Another commonly appreciated reason is that it is very dependable for bringing in new and frequently younger people who will donate to the charity.
Moreover mobile marketing by nonprofits gives them a chance to boost the versatility of their donation methods. Text to donate has become a highly popular feature among users of smartphones and feature phones alike, as it requires only a short code and not a complicated app.
This version of geofencing gives retailers the ability to use this type of technology with much greater ease. When using iBeacon, it means that they can use effective “micro location” targeting. There are also great possibilities being seen by locations that have nothing to do with retail, such as museums, theme parks, green parks, or large events. The immediate success of the tech could mean that there could be a sharp spike in the use of these methods in a very short period of time.