Category: Mobile Gaming

Augmented reality is blurring the line between mobile gaming and reading

AR technology is transforming children’s books and video games at the same time.

With the start of the augmented reality games in traditional books trend by Sony, with its Wonderbook for PlayStation 3, both of those forms of entertainment have been redefined and many other products are now being released to enhance the reading experience – particularly for children.

Among the most widely publicized successes of AR books for kids was iDinosaur.

However, it was truly the Wonderbook that sent augmented reality books into the mainstream almost two years ago. The idea behind this technology is that a physical book contains a number of different components that are not detectable to the human eye. The only way to be able to access and view them is to use a smartphone or a tablet and the right apps to bring them to life.

For instance, a child’s book could be read on its own, or include augmented reality components to allow for interaction.

When children’s books such as iDinosaur are viewed through the assistance of mobile devices and AR apps, the illustrations can appear to spring to the page and move about. Tyrannosaurus Rexes have since been leaping out of the pages to show their stuff – though in a much smaller and much more digital form, of course.

In 2014, the trend has continued through the French Connection. They have now released the first volume of a children’s story series, Jack Hunter, which will introduce their own interactive AR elements. This book will work as a standalone novel that can be enjoyed by itself, or it can be viewed with the assistance of mobile devices that help the reader to unlock a broader range of different interactive elements.

These include augmented reality images as well as additional interactive stories and games. Though this may seem quite complex to parents, the latest generation of youngsters is proving to be increasingly comfortable with touchscreens, apps, and the overall concept of smart devices. As many households now contain at least one of these mobile gadgets, it can make AR technology based books quite a comfortable fit into the overall reading experience.

Mobile gaming comeback effort launched with Zinga’s FarmVille

The mobile app development company is putting everything into resurrecting its social game.

Not too long ago, Zynga dominated the Facebook mobile gaming scene, with its hugely popular app called FarmVille, which was the social equivalent of what Candy Crush Saga has become, today.

That said, the flood of smartphone apps available to consumers has knocked the pins out from under the company.

The competition among mobile app development companies is tremendous, and leading hits has become a nearly impossible feat for the vast majority for firms. After having been king on Facebook, Zynga’s dominance has since eroded to a massive degree. Many would consider the company to be on the edge of altogether irrelevance. However, the company is now hoping to launch an effort that will send itself back up to the top of social and mobile gaming.

Mobile gaming enthusiasts will soon be able to find a second version of the game they loved, in FarmVille2.

Zynga is also hoping to reboot two of its old smartphone and tablet based apps, “Zynga Poker” and “Words With Friends”. Don Mattrick, the CEO of the mobile app development firm, has acknowledged that the last little while hasn’t been easy for the company, particularly due to the massive number of competitors in the race. However, he also feels that they are on their way to catching up, once more.Mobile Gaming - Social Game

He explained that “You’ve got to keep innovating; you’ve got to give people things that cause them surprise and delight.” That said, he also went on to point out that “But the first thing you’ve got to do is get your content there.”

Mattrick is a veteran of Electronic Arts, having been an executive there. He had also previously run the Xbox division at Microsoft, before he left that osition in order to replace Zynga’s co-founder, Mark Pincus. Now, it is his intention to debut as Zynga’s CEO in San Francisco at an investor conference of Morgan Stanley. This new leadership will coincide with the company’s efforts to fulfill its promise to make a larger push into mobile gaming and, it hopes, to bring itself back to unquestionable relevancy.