Category: Mobile Gaming

While the market in the country is currently about half that of the United States, its growth rate is tremendous.

There is no doubt that mobile gaming is huge in China, despite the fact that it represents only a fraction of its complete video games market, and the fact that it is only about half of the size of the American market.

What makes the difference is the very rapid growth rate that the Chinese mobile games market is experiencing.

Mobile gaming is far lower, per capita, in the Chinese market than in the U.S. but the potential is only just starting to be tapped and the gap is about to close exceptionally rapidly. Currently, it is estimate that the market there is at around $9.7 billion (60 billion yuan). It has been consoles and, to a much greater extent, PC games that have been leading the way in terms of revenue in the country. However, the prediction now is that when compared to mobile devices, PC games may be about to lose their top position. This doesn’t necessarily mean that PC has no future, but it instead means that there is a great deal more room to grow in mobile.

Mobile gaming is accessible to a far larger number of people that haven’t tapped into it yet, in China.

The lead held by PC games remains a very sizeable one, but the situation has shown that growth is starting to slow, simply because it is starting to reach a level of saturation. Those who have PCs and who will use them for gaming are already doing so, to a large extent. What makes the mobile games environment have such potential to take the lead is that there are far more smartphone users than computer owners in the country, and they are now starting to get into these apps with a vengeance.

The growth in mobile gaming has been an amazing 400 percent, from having been 2.5 billion yuan a couple of years ago, to 125.2 billion yuan, last year. With an estimated three times more smartphone and tablet based gamers than there are on PCs, that shows that there is still quite a distance for mobile to go before it has reached its maturity.

A recent study determined that 280 million people are launching their applications many times each day.

A new report from Flurry has been released and what it showed was that there is a considerable group of people that they are labeling “mobile addicts” due to the number of times that their mobile apps are launched within any given day.

What they found was that 15 percent of smartphone and tablet users are launching their applications very often.

In fact, the Flurry report showed that those 15 percent are launching mobile apps at least 60 times per day. This meant that they fell into the category of mobile addicts, as defined by the firm, and that there are an estimated 280 million of them around the world. These 280 million people are continually using and launching applications in their mobile devices. Though this may not sound like very much when compared to the complete global population, keep in mind that it is 15 percent, which means between one and two out of every 10 people could fall into this category.

In fact, the number of people launching mobile apps at that rate is equivalent to one of the most populous countries.

Two hundred and eighty million people is the same number as the fourth most populated country on the planet, only slightly behind the population of the United States. When considering that mobile addicts could make up the fourth most populated country in the world, it starts to put things into perspective with regards to the usage of these devices and how much some people are actually using them.

Furthermore, the mobile addicts usage group is also the one that has the largest growth in terms of its own population. In fact, over the last year, the number of people who would fall into that group grew by a massive 59 percent.

Among the primary drivers of this very high rate of usage of mobile apps is messaging and social applications. Those are the types of app that are launched 6.6 times more frequently than are used by the average smartphone or tablet user that is not considered to be an addict.