Category: Mobile Commerce

IBM report predicts that mobile traffic will comprise more than 50% of all e-commerce traffic during Black Friday

Many retailers are expected to see a significant increase in mobile shopping during Black Friday this year. IBM has released the latest edition of its Holiday Benchmark Data report, suggesting that mobile traffic will comprise more than 50% of all e-commerce traffic retailers see during the holiday season. Black Friday has been has long been a very important holiday for retailers, but other shopping days have begun to prove more successful, such as Cyber Monday and, more recently, Thanksgiving Day.

Consumers are showing strong interest in mobile commerce

More consumers are beginning to show interest in mobile commerce, believing this to be a convenient and easy way to get their shopping done. According to IBM, many consumers are likely to use their mobile devices to shop around for products that they may be interested in. Retailers may also be able to engage mobile consumers more effectively, as they can shop at any time they want, rather than have to visit a physical store.

Retailers could find more success by engaging mobile consumers

Retailers expecting to see good results during the holiday season may have to ensure that they are prepared to serve mobile consumers. These consumers will be using a range of solutions when participating in mobile commerce, such as new payment and shopping applications. Retailers will also have to ensure that their websites are able to handle a higher degree of mobile traffic. In the past, many consumers have reported problems with completing their purchases using a mobile device. This has lead to these purchases being abandoned and retailers being criticized for their relatively ineffective commerce systems.

Mobile commerce may see some strong growth during the holiday season

Mobile commerce is expected to shine during the holiday season, just as it has done in years past. Consumers are showing interest in mobile commerce because of its convenient nature, but retailers have been relatively slow to adopt new payment systems that cater to the needs of mobile shoppers. If retailers want to see more success, they will have to find ways to effectively engage mobile consumers.

Quick response codes are now being used to help to assist foreign visitors to understand the attraction.

Though Tokyo One Piece Tower was first opened in March, it wasn’t until just recently that QR codes were added to the attraction in order to make it easier for tourists from other countries to be able to understand what’s going on.

One Piece is a massive international sensation but not everyone who likes the series speaks Japanese.

The manga based anime series has hundreds of episodes and is loved by fans around the world. Tokyo One Piece Tower is an attraction that was created in order to provide fans with a place to visit and share in their love of the series. However, until now it has created a struggle to visitors who don’t understand Japanese, let alone being able to decipher kanji (written Japanese characters). Now QR codes are about to change that struggle by opening up the experience to languages outside of Japanese.

The QR codes have been added to 28 different signs located around the tower so that translations can be obtained.

These quick response codes have been added above and beyond the bilingual crew members who have been hired by the attraction. Those employees wear color-coded badges so that visitors from other countries can look for the color that aligns with the language that they speak. While this will be helpful, the QRcode option will make it possible for visitors to be able to help themselves when they stop at any of the different barcoded signs.

The 28 signs can be scanned through the use of a smartphone with any free reader app already installed and open. When the barcodes are scanned, they display a translation of the sign’s original message in the language of the smartphone of the user. This allows the language to be automatically detected and selected for the user.

Upon the launch of the QR codes, the translations were available in any of twelve different languages, which included: English, French, Spanish, Italian, Portuguese, German, Traditional Chinese, Simplified Chinese, Indonesian, Korean, Malay and Thai. There are English, Traditional Chinese, Simplified Chinese and Korean guidebooks that are also made available to visitors.