Category: Mobile Commerce

According to the results of a recent study, more people mobile shopped over the holiday weekend than ever.

According to a recent study from the National Retail Federation, there were more people who used m-commerce over the Thanksgiving and Black Friday long weekend than has been the case in any previous year.

The online survey showed that online retail saw a considerable online shopping spike, particularly over mobile.

The research took into consideration the shopping habits of over 151 million people who said that they had shopped in stores, online or over m-commerce over that weekend launching the holiday shopping season. Many retailers took care to offer the same deals over their websites that they had to offer in store, allowing consumers to be able to make the purchases they wanted without having to wait in line in the actual shops. The survey itself was conducted on behalf of the federation by Prosper Insight & Analytics. It indicated that approximately 102 million people had said they shopped in store on the Thanksgiving weekend.

That said, even more – 103 million people – said they shopped online and over m-commerce channels.

The survey also showed that even by the close of the weekend, there were still 121 million people who had intended to shop online and over mobile commerce on Cyber Monday. While this is a significant number, it should be pointed out that it is actually a reduction when compared to the 126.9 million people that had intended to shop on Cyber Monday after having done so over the Thanksgiving and Black Friday long weekend.

According to figures reported by the Wall Street Journal, this year, consumers spent an estimated $4.45 billion over online and mobile commerce channels on Thursday and Friday, alone. Black Friday sales increased by 14 percent when compared to the figures from 2014, according to the data shared by Adobe Systems, Inc. That online and m-commerce figure is based on purchases made in about 4,500 locations across the United States. Adobe’s estimates were also that over half of online shopping occurred over smartphones, further underscoring the importance of mobile devices for retail shopping.

Mobile commerce grew significantly during the Black Friday weekend

Mobile commerce saw significant success during the Black Friday weekend. A new report from Custora, an online retail analytics company, has found that many e-commerce sites saw the majority of their purchases come from mobile devices. Consumers proven to be interested in mobile shopping this year, avoiding physical stores in order to take advantage of deals that online retailers are offering. Retailers that begun focusing on the mobile space have seen success in engaging consumers that shop using their mobile devices.

Majority of shoppers used their iOS devices to purchase products online

The report from Custora found that online retailers saw 80% of their purchases come from those with iOS devices. These consumers are using services like Apple Pay to purchase products with their smartphones. The report found that Black Friday revenue for retailers rose by 16.1% over what it was last year. Retailers have been successful in engaging mobile consumers, offering them a better shopping experience than they had last year. Many consumers had reported that the e-commerce checkout process was inconvenient on mobile devices, which lead many shoppers to abandon their purchases. Retailers seem to have resolved this issue.

Mobile shoppers spent more than $900 million during Black Friday, the majority of which came from iPhones

Smartphones and tablets accounted for 36.1% of all e-commerce purchases this year, which is an increase from the 30.3% that was reported during Black Friday last year. A similar report from Adobe found that mobile consumers spent approximately $639 million during Thanksgiving Day and $905 million on Black Friday. Of this amount, some $302 million came from iPhones, with $180 million coming from Android devices.

Mobile commerce is expected to continue seeing strong growth in December

Mobile commerce is expected to find more success as the holiday season continues. In December, retailers are expected to offer a wide range of deals, some of which may be exclusive to mobile shoppers. The momentum that mobile commerce has generated during the holiday season is likely to extend into the early months of next year.