Category: Mobile Commerce

NFC technology may be made safer with a simple off switch


NFC technology not so easily exploited when it is turned off

NFC technology is becoming a more common feature in mobile devices. The technology is used often in mobile commerce and advertising as a way to facilitate convenient services and reach out to consumers. For these purposes, NFC technology has proven itself quite effective. The technology is, however, exposed to the risk of exploitation from hackers. It is also a major drain on a smart phone’s battery, especially if it is used for mobile commerce and social networking.

Turning off NFC could save battery power

For those with NFC-enabled Android mobile devices, turning off NFC technology is fairly simple. Those that do not conduct mobile payments or engage in data exchange regularly can actually see some major benefits from turning off the NFC capabilities of their mobile device when they do not plan to use them. Turning off the NFC technology embedded in the phone can help reduce the strain on the mobile device’s batter, allowing it to remain charged for a significantly longer period of time. Turning of NFC connectivity can actually make a mobile deviceNFC Technology much safer as well.

Security boost through turning off NFC

NFC technology is quickly becoming notorious for the lackluster security features that are native to it. The technology is completely benign in the sense that it does not have robust security features or any glaring security faults that could put a user’s information at risk. The applications and services that rely on NFC technology, however, do have some serious security shortfalls that do put this information at risk. When consumers do not plan to make use of these applications and services, turning off the NFC capabilities of their mobile device may help mitigate the risks associated with mobile commerce and other NFC-based services.

Battery mileage varies from device to device, but security still a serious issue

The impact NFC technology has on the life of a battery is highly dependent on the mobile device in which the technology is installed. Personal tests are advised for those that want to get a better understanding of what the technology will do to the battery of their own device. Because NFC technology works at very short range, the security implications can often be overblown. Nonetheless, the security issues inherent with many NFC services and applications are still cause for concern and consumer should take steps to protect themselves.

Etisalat Group embraces augmented reality


Etisalat Group shows of augmented reality telecommunications services

The Etisalat Group, one of the largest telecommunications companies operating in the Middle East, Africa, and Asia, has begun embracing augmented reality technology. The company attended the recent Gitex Technology Week 2012 event, where it showed off a new augmented reality platform as part of its digital services. The Etisalat Group has monitored the rampant growth of augmented reality and has begun to consider it valuable for consumers in the various markets in which it holds presence.

Technology may help revolutionize telecommunications

The company is currently developing a range of service that will bring augmented reality into the telecommunications industry. These service range from video conferencing, sharing of digital content, and dynamic engagement with consumers and colleagues. The Etisalat Group notes that augmented reality is growing in popularity amongst consumers because of its ability to provide them with engaging digital content. Thus, many of the services developed by the company will leverage this aspect of the technology in some way.

Applications have made consumers comfortable with augmented reality

Numerous augmented reality applications are quickly flooding the mobile market. These applications have exposed consumers to the technology, creating more familiarity and removing some of the concerns consumers have had regarding augmented reality. The Etisalat Group believes that the time is right to bring the technology into the telecommunications industry and will also be promoting its use in other iAugmented Realityndustries, such as engineering, medicine, advertising, and future sciences.

Etisalat Group pushes for government support

The company is also encouraging governments to take augmented reality more seriously. Government investments could spark significant technological advances in augmented reality and help bring the technology away from the field of novelty and into more practical use. The Etisalat Group notes that augmented reality, if used properly, could also have a major future in the burgeoning industry of mobile commerce, but only time will tell whether the technology can be effective for this purpose or not.