Category: Mobile Commerce

Mobile commerce platforms may be seriously flawed

| November 10, 2012

 

Mobile commerce security a cause for concern

Security is becoming a mamobile commerce secruity concernjor issue, especially as people around the world begin to rely more heavily on mobile technology to function in society. Security is becoming a major concern in regards to mobile commerce. As consumers become more reliant on their mobile devices, they are beginning to become more enthralled with the concept of using these devices to make purchases. This growing interest has lead many technology and telecommunications company to begin developing mobile commerce platforms very quickly, which could be leading to fairly serious security problems that could put the financial information f consumers at risk of exploitation.

Mobile wallets being produced at break-neck speeds

Mobile commerce platforms, often called mobile wallets, have been in development since early 2011. Google is one of the companies that first introduced one of these platforms, which came in the form of the now popular Google Wallet. Several other companies, both large and small, have produced similar platforms, with some companies working on releasing numerous variations of the same platforms they have already released. The companies interested in mobile commerce are eager to ensure that their position in the burgeoning mobile commerce industry is secured.

The speed at which mobile wallets enter the market may hint to their inherent security flaws

Elephant Talk Communications, an international telecommunications business, believes that the rampant pace at which these companies are releasing mobile commerce platforms is leaving room for serious security risks that could damage the finances of consumers. The company suggests that the more a company focuses on the speed of producing these platforms, the more likely they are to overlook serious security faults. Thus, insecure platforms could be released to the global market, which could then be easily exploited by hackers.

Companies may not be taking time to ensure the security of their mobile commerce platforms

Currently, mobile commerce hinges on NFC technology. The technology allows for the transmission of digital information and makes mobile wallets effective commerce tools. NFC technology is often criticized for its lackluster security features, but the problem may instead lie with mobile wallets themselves. If companies are not taking the time to ensure that their platforms are secure, mobile commerce could see serious delays in adoption around the world.

Branding Brand gears for growth in mobile commerce and retail

| November 8, 2012

 

Branding Brand sees a future where retailers have a stronger mobile presence

Branding Brand, an interactive markmobile commerce shoppingeting agency that specializes in building mobile shopping websites and applications have been making waves in the realm of mobile commerce. The company has developed mobile shopping sites for some of the largest retailers in the world, including Costco and Ralph Lauren. With the holiday season rapidly approaching, retailers may need to consider adopting a stance that is more friendly to mobile consumers and Branding Brad may be able to help in this endeavor.

Holiday season highlights potential in mobile commerce

The holiday season is an important time for retailers. Retailers often go to extremes to reach out to consumers during this time of year. With more consumers becoming dependent on their mobile devices, retailers are being pressured to find new ways to appeal to these consumers. Branding Brand has been seeing growing demand coming from retailers keen on reaching out to mobile consumers and the company is working on sustaining the growth it is beginning to see.

Branding Brand preparing for growth in demand from retailers

Recently, Branding Brand acquired Jeff Hennion, former marketing executive from General Nutrition Centers Inc. and Dick’s Sporting Goods Inc. Hennion was assigned the position of president, which quickly garnered Branding Brand $7.5 million in its first outside investments. The company envisions the whole of the retail industry becoming more mobile and is poised to become a leading authority in helping companies establish a strong presence in terms of mobile and social commerce.

Mobile commerce continues to gain ground amongst consumers

Mobile commerce is gaining ground around the world. A recent survey from PriceGrabber.com suggests that approximately 16% of 2,500 consumers surveyed will purchase products online this  year, up from the 13% that did so in 2011. The growth of mobile commerce is backed by interest from consumers who are enthralled with the concept of paying for goods and services using only their smart phones or other mobile devices.