Category: Mobile Commerce

Spindle teams with Integrated Payments for POS mobile commerce systems

| December 7, 2012

 

Spindle announces partnership with Integrated Payments

Spindle, a leading provider of mobile mobile commerce Spindle partnership with POS payment services, has announced that it has teamed with Integrated Payments, a company that specializes in point of sale and mobile commerce technologies for merchants. The two companies have signed an agreement that will combine Spindle’s mobile commerce platform with the technology developed by Integrated Payments. The two companies hope that the new venture will provide merchants throughout the U.S. with a more efficient way to accept mobile payments from consumers.

POS solutions growing in demand among merchants

Becoming more accommodating to mobile payments is quickly becoming a serious issue for the retail industry, as well as other businesses. More consumers are taking to their mobile devices to make payments for goods and services. Reaching out to these consumers through e-commerce gateways and mobile websites has, thus far, been an effective means to offer service and procure business. The demand for being able to make mobile payments at actual stores is growing, however, and merchants are facing a rising need to address this demand with point of sale systems.

Spindle and Integrated Payments to leverage strengths of each other to reach markets

Through this new partnership, Spindle will be able to take advantage of the powerful relationships Integrated Payments has formed with merchants and vendors throughout the U.S. Integrated Payments will also benefit from the partnership as it will be able to expand its mobile commerce portfolio by offering merchants new services that are focused on mobile commerce. Together, the two companies may be able to establish a foothold with merchants in the U.S. and compete with larger companies, like Google, that have been investing heavily in mobile commerce.

Mobile commerce gaining serious attention

Mobile commerce is moving beyond the fringes of the retail industry. More companies are seeing the potential benefits of becoming more accommodating to mobile consumers and have begun taking mobile commerce more seriously. Spindle and Integrated Payments are keen to position themselves to be ready to serve a wider range of merchants when more businesses choose to adopt mobile commerce systems as a way to meet the needs of consumers.

Razorfish hired by Target to re-launch e-commerce arm

| December 6, 2012

 

Mobile Commerce Target hires Razorfish for e-commerceRazorfish selected to address growing need for mobile commerce services

Target, one of the largest retailers in the U.S., has been looking to engage mobile consumers in a more dynamic way recently. The company experienced promising results from its sales initiatives over the Thanksgiving shopping weekend, seeing a major uptick in mobile traffic and mobile sales. The company is now looking to overhaul its e-commerce business and has hired Razorfish, a digital interactivity agency and marketing firm. Razorfish will be responsible for revitalizing Target’s e-commerce division in the hopes of being more in line with the needs of mobile consumers.

Razorfish to help develop new mobile application and e-commerce platform for Target

Target selected Razorfish after having vetted the agency for several months, beginning in August of this year. Razorfish was able to beat out competition from 10 other agencies in order to land the deal with the major retailer. As such, Razorfish will work to re-launch Target.com for the PC, mobile, and tablet platforms. Part of this effort will include t he development of a mobile application that will help boost the mobile shopping experience in stores.

Target takes note of growing momentum behind mobile commerce

Though Target.com has not experienced any significant problems since being re-launched last year, the retailer is becoming more aware of the need to reach out to mobile consumers. Mobile commerce is becoming a powerful force in the U.S. market and has gained considerable momentum in the wake of the Thanksgiving shopping weekend. Target saw firsthand how powerful mobile commerce can be and is working to become more accommodating of mobile consumers through overhauling its e-commerce presence.

Retailer eyes QR codes

Target will also begin focusing more on QR codes in its physical stores as a way to provide mobile consumers with more robust service. These codes will be used to distribute information about certain products to interested consumers. The QR codes will also help supply consumers with deals and special offers. QR codes have long been considered a powerful tool in the mobile marketing space.