Category: Mobile Commerce

The massive international children’s charity is now appealing to smartphone and tablet consumers.

UNICEF UK has just launched their new mobile commerce marketing campaign, which is entitled “Speak Up for Children”, in order to draw participation from consumers who have smartphones and tablets.

The campaign was created by the charity in order to draw more interaction and participation.

The mobile commerce marketing campaign for UNICEF UK was created by Ogilvy & Mather. According to a recent study by Millward Brown, this campaign has already effectively boosted the brand awareness as well as the support that has been received by the charity. This study indicated a number of overall improvements that were achieved by reaching out to consumers using their mobile devices.

This mobile commerce campaign is only the latest charity marketing effort that has been greatly successful.

Other charities around the world are finding that using mobile commerce techniques such as apps, QR codes, optimized websites, and other forms of marketing, are generating a considerable amount of interest from everyday individuals.

The Millward Brown study’s results indicated that UNICEF saw a 5.1 percent increase in association between the charity and the improvement of the lives of children around the world. Moreover, it also recorded a 5.5 percent rise in the favorable feelings that consumers had toward the organization.

Beyond that, the research showed that there was a 4.3 percent increase in the consumer’s intention to make a donation, as well as a massive 15.5 percent growth in the perception that the organization has an unending commitment to its cause, even though that wasn’t necessarily an element of the campaign.

The female respondents to the research provided a more emotional connection to the organization alongside their enhanced awareness , association between UNICEF and improving the lives of children, and overall favorability. On the other hand, male respondents showed a considerably higher intention to make a donation to the charity.

According to commercial director Paps Shaikh, from Say Media UK, which was responsible for optimizing the campaign for mobile commerce, “Mobilizing an audience of this size used to be the remit of the traditional media.”

Mobile commerce becoming more popular with eBay

E-commerce and mobile commerce are gaining momentum and capturing the attention of consumers around the world. As smart phones and tablets become more common, consumers are looking for new ways to shop and purchase products. The more popular mobile commerce becomes, the more companies that emerge looking to establish their hold on the market. They may be unable to compete with those that have long been in the online retail space, however, such as eBay.

Analysts expect eBay to make a major push for mobile commerce in 2013

eBay has come to embrace mobile commerce in a major way. The online retailer saw major results from its mobile commerce initiatives during the 2012 holiday season. These results have helped encourage the company to continue its pursuit of establishing itself as a dominating force in the mobile commerce sector. Analysts from Canaccord Genuity suggest that eBay will continue to see promising results in mobile commerce as online shopping models become more efficient and optimized for mobile consumers.

eBay may soon compete with Amazon

Analysts suggest that eBay will see significant growth, especially in terms of the stock market, in 2013 because of the company’s focus on mobile commerce. Consumers have long been interested in purchasing products online, but have largely been restricted to their PCs. The advent of mobile technology and mobile commerce allow consumers to shop for products wherever they are. Analysts suggest that eBay currently boasts of the most robust mobile commerce services in the retail sector, which could put it in line to compete with Amazon.

Retailers expected to clash in the future

Amazon has also been showing extreme interest in mobile commerce. The company has long been at the head of the e-commerce race, but eBay is quickly becoming a major competitor. Both companies are expected to clash in the mobile commerce arena, with the victor being decided by the company that offers the most intuitive and efficient mobile commerce services to consumers.