Category: Mobile Commerce

Visa and ROAM set sights on mobile commerce

| February 27, 2013

Mobile Commerce Visa and ROAM partnerVisa making moves to expand mobile commerce

Visa has taken a strong interest in mobile commerce recently. The company has been working to broaden its horizons as the world of commerce evolves due to the proliferation of mobile technology. More consumers are relying on their smart phones and tablets to make purchases online as well as manage their various bank accounts. Some businesses, especially those in the retail sector, have found it difficult to keep up with consumers in the realm of mobile commerce, leading Visa to take steps to expand the availability of tools these businesses have to accommodate the needs of consumers.

Visa and ROAM team to make acceptance of mobile commerce easier for businesses

Visa has announced that it has entered into an agreement with ROAM, a leading mobile commerce provider. Through this new partnership, the two companies aims to expanding the reach of mobile commerce into new merchant categories. Visa plans to make adopting mobile commerce easier for businesses through making secure mobile payment acceptance solutions more available to them. ROAM is a leader in mobile payment acceptance technology and the company’s solutions are expected to be put to good use by Visa.

Commerce beginning to shift

Visa has an overarching goal of displacing cash payments. Traditional forms of currency have been the dominating force in commerce for as long as commerce has existed, but the advent of technology is beginning to cause a shift in the way people pay for products. Computers opened up the way for electronic purchases, something that Visa claims is significantly more secure and efficient for consumers. The popularity of mobile devices is accelerating this shift away from traditional forms of commerce, and Visa is positioning itself to ensure that mobile commerce becomes a very dominant economic force.

New partnership may help businesses  accommodate consumer demand

Businesses have shown extreme interest in adopting mobile commerce services, largely spurred by demand coming from consumers all over the world. It has been difficult for these businesses to accommodate this demand, however, due to the relatively few mobile commerce point-of-sale platforms available to them. The new partnership between Visa and ROAM may help solve this problem.

Mobile commerce may suffer trust issues in the future

| February 26, 2013

Mobile Commerce App SecurityStudy highlights concerns consumers have in mobile commerce and elsewhere

MEF, a global community focused on improving mobile commerce, has released a new study concerning online privacy. Over the past few years, privacy has become a major concern for consumers all over the world. With companies, social networks, and even mobile applications, sharing people’s personal information with advertisers, many consumers have become weary of sharing any personal data through applications, especially those concerning mobile commerce. The MEF study highlights some of the concerns that consumers have regarding how their information is used.

Consumers show concern in what information is being collected from them through applications

According to the study, which is called the Global Privacy Report, approximately 37% of consumers are comfortable with sharing their personal information with a mobile application. The study draws upon information collected from ten countries, all of which have strong representation in the mobile space. MEF analysts suggest that many consumers are disinterested in sharing their information with applications because of concerns over security and how this information is being used.

How information is being used is a top issue among consumers

The study shows that 70% of consumers believe it is important to know how their information is being used, and what kind of information is being gathered through mobile applications. Mobile commerce applications, in particular, are of high concern to consumers because of the their use of financial information. While this information is not traded, other personal information is often made available to advertisers and many consumers have expressed concerns that the availability of this information makes it a target for hackers and other malicious parties.

Mobile commerce may suffer from gaps in mobile security

While consumers show a strong concern with how their information is being used and what information mobile applications are collecting, only 18% of consumers lack confidence in the security of their information. The study suggests that there are significant gaps in the realm of mobile security, however, especially when it comes to mobile commerce. If these gaps are continually exploited, the trust that consumers have in their mobile security may wane significantly.