Category: Mobile Commerce

New mobile commerce and marketing platform launched by Celltick

| March 1, 2013

mobile commerce couponsCelltick taken a new step in mobile commerce

Celltick, a leading mobile commerce company, has announced the launch of its Real Time Coupon Server, which is available to Celltick’s 140 million users worldwide. The new platform allows users to incorporate mobile coupons into their marketing campaigns. Mobile coupons have become extremely popular with consumers that rely on their smartphones and tablets to shop and make purchases and Celltick believes that its new platform can help improve the traffic that businesses see from mobile consumers. The platform is likely to be a major benefit to companies that already have a strong interest and presence in the mobile commerce market.

Mobile coupon platform provides merchants with new services

The Real Time Coupon Server features a new revenue share model developed by Celltick. The new model will allow operators the opportunity to generate revenue after a purchase has been made by offering additional services and products to consumers. The platform allows merchants to create, manage, and make changes to their mobile coupon campaigns and offers detailed analytics concerning engagement in these campaigns and the activity in the mobile commerce market.

Engaging mobile consumers becoming more important

Telecommunications companies like Vodafone India have already been using the platform for their mobile coupon campaigns and Celltick suggests that these companies have seen significant success in engaging mobile consumers. Merchants are likely to see similar success as they begin to cater more to the demands of mobile consumers by providing them with services they are interested in. Mobile commerce is growing in popularity among consumers, thus the Real Time Coupon Server could be a significant benefit for merchants interested in tapping into this rapidly growing consumer base.

Consumers showing more interest in mobile commerce

As its name suggests, the Real Time Mobile Coupon Server is capable of sending mobile coupon campaigns in real time. This enables companies to maintain a high level of engagement with mobile consumers. Many consumers have shown strong interest in mobile commerce, making them more open to mobile marketing campaigns and loyalty programs that could offer them some form of benefit.

PayPal seeks to expand mobile commerce in Hong Kong

| February 28, 2013

Hong Kong PayPal mobile commerceMobile commerce growing in the East

PayPal has been making a strong push into the mobile commerce arena recently. The company has long been involved in the world of online payments, but the proliferation of mobile technology has opened up new forms of commerce that PayPal is eager to take advantage of. The company has announced plans to begin expanding its reach across the global mobile commerce market and has set its sights to the East, showing a strong interest in Hong Kong.

Hong Kong sees major activity in mobile commerce sector

Hong Kong is one of the largest economic hubs in the Asian market. Companies with a strong focus on the online world have seen major progress in Hong Kong over the years and companies native to the region have seen aggressive growth in the Philippines, Argentina, South Korea, Sweden, and Russia. PayPal’s Hong Kong division notes that more consumers are relying on their mobile devices to make payments and research products, giving the company an ample opportunity to provide services to these consumers and the businesses of the region.

PayPal expected to increase activity in Hong Kong

Kerry Wong, managing director for PayPal’s operations in Hong Kong, claims that businesses in the region that use the company’s services experienced more growth than their competitors. These companies grew more than the industry average throughout the last 12 months, and many of these businesses have helped increase the regions exports by 2% thanks to the borderless nature of online trading and sales. PayPal expects that companies using its services will continue to see remarkable growth as they begin to embrace mobile commerce more aggressively.

Estimated $20 billion in mobile payments to be processed in 2013

PayPal has high expectations when it comes to online payments in 2013. The company, which boasts of more than 123 million active users worldwide, estimates that it will process over $20 billion in mobile payments globally this year. This is higher than the $14 billion in mobile payments the company processed in 2012.