Category: Mobile Commerce

Customer satisfaction in mobile commerce on the rise

| March 3, 2013

Mobile Commerce Customer SatisfactionStudy shows consumers are more satisfied with their mobile commerce experiences

Customer satisfaction with mobile commerce seems to be steadily improving as mobile commerce services become easier to use and address many of the security concerns that consumers have. A new study from Foresee highlights this satisfaction among consumers in the United Kingdom. UK consumers have been showing strong interest in mobile commerce over the past two years. Many of these consumers have been using their mobile devices to shop online at the various retailers in the UK that have come to embrace mobile commerce.

Study highlights UK e-commerce sites

The study from Foresee examines the 40 largest retailers in the UK that have e-commerce websites. Each retail site was rated on a 100-point scale. The study found that consumer satisfaction with traditional websites held steady at 74 since 2010. It also found that satisfaction for mobile websites came in at 72 among consumers. Foresee notes that the disparity between these two channels has been slowly decreasing and the firm suggests that satisfaction in mobile commerce may soon overcome that seen in traditional channels.

Consumers becoming more comfortable with making mobile payments

The study suggests that consumers are becoming more comfortable with mobile commerce. Over the past two years, more mobile commerce services have become available, either in the form of mobile applications or through the use of NFC technology. Security concerns have also been addressed in order to create more peace of mind among consumers that wish to participate in mobile commerce. Adoption of mobile commerce is highest among retailers as they consider this form of commerce a very attractive concept to modern, tech-savvy consumers.

Better services encourage participation from consumers

The study shows that more people are using their mobile devices to shop for and purchase products. This trend is not likely to change in the foreseeable future, according to Foresee. Consumers are likely to continue showing support for mobile commerce, especially as new services become available to them that make shopping from their mobile device more convenient.

Samsung makes a move on mobile commerce with Wallet application

| March 2, 2013

Samsung Mobile CommerceSamsung introduces new mobile commerce application

Samsung has begun showing off its new Wallet mobile application for its line of smartphones. The company has adopted a strong interest mobile commerce recently, and this interest has helped the company dethrone Apple as the leading provider of mobile devices in the world. Consumers share the enthusiasm for mobile commerce that Samsung has been displaying, demanding new applications that can facilitate mobile payments and make it easier to manage bank accounts and shop online.

Wallet to provide digital storage to consumers

Samsung’s Wallet will act in much the same way that other mobile wallets do. The Wallet will be able to store a wide variety of digital information and content, such as financial data and tickets for concerts or public transport. In this way, the Wallet is very similar to Apple’s Passbook. Unlike the Passbook, the Wallet will allow users to participate in mobile commerce in some way, thanks to the NFC capabilities of Samsung’s latest smartphones.

Wallet to make use of QR codes

While the Wallet will leverage NFC to some degree to open up mobile commerce to consumers, the other aspects of the application will be based on barcodes, specifically QR codes. The Wallet can store mobile coupons, airline tickets, and special offers from loyalty programs that can all be accessed through scanning a QR code. Samsung believes that these codes are a simpler way of providing services to consumers rather than having the Wallet rely entirely on NFC technology.

Wallet may be included in new Galaxy S4

Samsung has already lined up an array of partners that will support the Wallet when it is launched. The company is currently preparing for the launch of the new Galaxy S4, which is expected to be released in spring this year. The Wallet may be made available before the launch of the S4, with current speculation suggesting that the application will be available in a matter of weeks rather than months.