Mobile Commerce

Category: Mobile Commerce

T-commerce dominance may be passed from iPad to Android

Rebecca | March 15, 2013

Apple is losing ground in the tablet market where it has always held the top spot.

T-commerce has always been an area in which Apple has held the lead, but with smaller, cheaper tablets based on Android technology becoming increasingly popular, iPads are starting to lose their dominance.

The research firm IDC has predicted that Android tablets will soon be taking the lead.

This news from IDC could be extremely defining for the t-commerce world, as it could change the marketing and shopping strategies for many companies that have been placing their primary focus on the Apple devices due to their reining popularity. However, as Android tablets start to step forward, those companies may soon find themselves changing direction to appeal to the new leader in the industry.

The projections from IDC show that Apple will fall behind Android in t-commerce before the close of 2013.

The t-commerce industry has been taking on new direction over the last few releases from Apple, as consumers focus more on convenience and price. However, even as the iPad Mini was released with a 7.9 inch screen and a smaller price tag, it didn’t appear to be enough to keep up with the massive number of Android tablet options currently on the market.

IDC believes that before the end of the year, should the trends continue in the same direction – and it looks as though that will be the case – the iPad of all shapes and sizes will need to give up its number one spot as the leading t-commerce platform.

The current trend is showing that the screens in the size from 7 to 8 inches will be driving the shipments for tablets around the world to reach 191 million by the end of 2013. That has risen from an original forecast that had been 172 million. According to an IDC program manager, Ryan Reith, “iOS tablets have already lost ground to Android tablets.”

This has been a considerable shift in the t-commerce world, considering that in 2011, 56 percent of the worldwide market was held by iOS, with Android well behind it at 40 percent.

Mcommerce performance from W.W. Grainger is excelling

Lucy | March 15, 2013

Keynote is using the company as an example of how some retailers are improving site performance.

The results of the Keynote Mobile Commerce Performance Index for the week that ended on March 10 have been released, and W.W. Granger Inc. topped the list with an exceptional mcommerce performance in both its load time and its successful completions.

These are the two main factors that are taken into consideration by the index when it issues its scores.

During the most recent week of the index, the mcommerce site for W.W. Grainger loaded with an average speed of 4.30 seconds and was able to completely and successfully load 99.46 percent of the time. By combining those two factors, the website earned a score on the index of 938 out of a possible 1,000 points.

The next mcommerce website on the index didn’t load nearly as quickly at almost a full second slower.

HSN Inc., the TV retailer, earned the second place with its 5.23 second load time and its 99.56 percent success rate. Its score was quite close to that of Grainger, at 931. In third place was Barnes & Noble, which loaded within 5.47 seconds and had a 99.46 percent success rate. That company earned a score of 909.

The fourth place position was taken by Toolfetch.com LLC. Its load time was actually far better than that of Grainger, at 3.24 seconds, on average. However, its success rate was 99.02 percent, which brought its score to 895 and held it from achieving one of the top three positions. Target Corp snatched up the fifth spot this week, though its load time was considerably slower than those ahead of it, at 8.36 seconds. Its success rate, however, was better than the company that ranked first, at 99.67 percent. Its score was 871.

Grainger currently holds the 76th position in the Internet Retailer Mobile 400, with HSN at 14 and Barnes and Noble positioned at 31. Toolfetch is currently ranked at 248, while Target has the 34th position.

Over the entire mcommerce index, the average load time for that week was recorded to be 9.67 seconds, while the average success rate was 98.82 percent. The average score among all thirty of the businesses was 701.