Category: Mobile Commerce

Boston College to receive mobile payments services

PXT Payments, a mobile commerce company based in Massachusetts, has formed a partnership with Boston’s Fenway Sports Management. Through this partnership, PXT Payments’ Looped-in mobile payments technology will be promoted at all upcoming sporting events hosted at Boston College. In return for this promotion, the company will sponsor the schools athletics department, providing funding for new equipment and offering some students modest financial aid  under certain circumstances. Mobile payments are becoming quite popular among sporting events, which may help PXT Payments expand the use of its Looped-in technology.

PXT Payments provides Looped-in application for consumers

Looped-in is available to consumers as a mobile application. The application allows smartphone and tablet users to purchase products using their mobile devices rather than physical currency or credit cards. Products include merchandise sold at sporting events as well as tickets for such events. Those using the application will be able to make mobile payments at Boston College’s Conte Forum and Alumni Stadium.

Boston College may be ideal location to promote mobile commerce

Boston College is considered one of the best places to promote mobile payments. This is because schools generally boast of a large population of young consumers that likely grew up steeped in technology. Indeed, mobile technology is so popular among college students that many rely heavily on their smartphones or tablets to function in daily life. These people have shown openness to the concept of mobile commerce and are more inclined to make mobile payments if they are given the tools to do so, which is where companies like PXT Payments come in.

Mobile payments may be most convenient for sports fans

PXT Payments notes that introducing its Looped-in technology to Boston College may help generate hype for the technology throughout the sporting realm. Mobile payments can be very convenient for consumers that regularly attending sporting events. Mobile commerce systems may, for some, provide a sense of security at these events because consumers are not required to carry physical forms of currency in order to purchase the products they are interested in.

The leading websites in the country saw tremendous growth over the mobile channel.

Recently released data from the leading e-commerce sites in China have revealed that those websites experienced an average mcommerce growth of 600 percent last year.

In that country, online shopping is generates an estimated $40,000 per second.

However, the majority of that spending has been over laptops and desktops. This is what has made it so notable that Tmall and Taobao have reported that the purchases that were being made on their websites by way of smartphones and tablets has skyrocketed by 600 percent. This represents a massive growth in the importance of mcommerce and tcommerce.

There have also been a number of other considerable mcommerce victories over the last year.

The company that operates both of the aforementioned stores, Alibaba, also revealed that the number of unique visitors that came to Taobao in 2012 over its mcommerce apps or through a browser broke the 300 million mark. The blog from that company explained that among those visitors from mobile devices, 57 million (19 percent) actually made a purchase over their smartphones.

Though this makes it appear as though shoppers have made a major move toward mcommerce, among all of the transactions completed on Taobao last year, mobile represented only 6.87 percent. This is an increase of only 1.77 percent over the year before.

It was previously revealed through the data produced by iResearch last year in the second quarter that Tmall and Taobao had already established themselves as mcommerce leaders in china. They stepped far above the competition by taking in an online shopping share of 75.6 percent of all purchases made on the internet through the use of any device. Though there are other strong online retailers in the country, there are a number that remain underrepresented over smartphone and tcommerce, such as Amazon China.

According to Alex Qiu, the general manager for the Alibaba mobile business unit, “The speed of mobile adoption has been much faster than we thought it would be.” As smartphone and tablet adoption continue to take off in China, it makes sense that the use of mcommerce will only continue to grow.