Dozens of retailers have come together to make the unique new shopping app and site.
Tinyview has reported that the mobile commerce element of their iPhone app has become exceptionally popular and that it has built the concept of a smartphone sized shopping mall that is developing into a growing trend.
At the moment, Tinyview is reporting that 90 percent of their app users are accessing this section.
What the company has discovered is that consumers like the idea of being able to use an app for mobile commerce purposes, but they don’t want to have to download applications for every store or brand from which they would like to make a purchase. Instead, they are enjoying the opportunity to be able to buy products and services from a range of different retailers all within a single location.
This mobile commerce concept allowed the idea of the smartphone shopping mall to be created.
The discovery that consumers prefer shopping at many mobile commerce stores through one app allowed the Tinyview startup to develop and has created the smartphone shopping mall which has been steadily growing in its popularity.
By February this year, the startup had both an iPhone app and a smartphone friendly website where consumers could browse, learn more about products, and make purchases from 50 different retailers within a single location. It is essentially a single user interface that is placed on top of a collection of the mobile commerce websites of each of those companies, including big names such as: Target Corp., Walmart.com, Amazon.com Inc., Forever 21, Macy’s Inc., Abercrombie & Fitch, Urban Outfitters, Nordstrom Inc., and others.
To use the mobile commerce mall, consumers choose the merchant they want from among the various available stores. He or she can the search for or peruse the various items available and can keep track of products of interest using a “save” button on the product page. Save lists can be kept through a one-time sign-in to a Facebook account. Those lists can be used for making their own purchases, or they can be shared with family and friends on the social network.
Mozilla aims to incorporate mobile payments into Firefox OS
Mozilla, a software development organization, recently announced the development of a mobile operating system called Firefox OS, after the organization’s popular web browser. The operating system is being billed as the next step in the evolution of mobile Internet, providing consumers with more diversity in the mobile space as well as access to the services and features that Mozilla has become well known for. This week, Mozilla announced that it is designing a feature for the operating system that could make mobile payments possible for the Firefox OS.
Mobile commerce service based on Google Wallet
Mozilla is currently working on a JavaScript API that is based closely on the Google Wallet. This would make it possible for mobile devices equipped with Firefox OS to conduct mobile payments, something that has been growing increasingly popular among consumers. Google Wallet has managed to capture the interest of consumers and financial organizations all over the world and Mozilla is eager to find the same success in its own approach to the competitive field of mobile commerce.
Service will allow consumers to make payments from their mobile device
The feature would allow users to manage multiple payment accounts and use these accounts to purchase products through a simple authentication process. Mozilla claims that security is one of its key focuses when it comes to mobile payments and the organization is taking steps to ensure that the financial information associated with its services is well protected. Mozilla believes that mobile payments will be a significant part of the Internet in the future and is moving to ensure that it can establish a stronger foothold in this sector before that future becomes a reality.
Mozilla expected to see staunch competition in mobile commerce field
Mozilla is one among a vast multitude of companies and organizations emerging into the already crowded field of mobile commerce. Like others, Mozilla is expected to face significant challenges in adoption and promoting mobile payments, especially if the organization seeks to generate revenue from offering mobile commerce services. Consumers have shown that they are willing to purchase products from their mobile device, but whether they will be enthusiastic about paying an additional fee to do so is not certain.
