Category: Mobile Commerce

A new marketing promotion has been released and is geared toward smartphone carrying teens.

Aeropostale, an apparel retailer geared toward teen shoppers is working to overhaul its mobile commerce channel in order to boost the business it is achieving directly with the consumer.

The retailer has identified this channel as vital to its target market, which uses these devices heavily.

The adolescent consumer market is one that has experienced massive penetration of smartphones, tablets, and other similar devices. This makes mobile commerce potentially very important to retailers that have teens as their primary shoppers.

Aeropostale has been offering a mobile commerce experience since June 2010, but has recognized the need for change.

The company has now made alterations to the mobile commerce app for iPhones, with the goal of making it more interactive and convenient to use. The company has revealed its hopes that these efforts will start to shift purchasing away from physical stores and into the online environment through these devices.

Aeropostale is not alone in this effort to gear shopping toward a more mobile commerce experience than one that is in-store. Other retailers who target smartphone using demographics have also been introducing and updating apps through which product research and purchases can be made.

This particular apparel retailer has seen some successes along this line. When its mobile commerce website was first launched in 2010, for example, purchases made over that channel made up only 2 percent of its total web sales. However, by March of 2013, this had grown to 13 percent of total online sales. At the same time, 36 percent of the traffic to the merchant’s website has been reported to come from smartphones and tablets.

It is in the pursuit of this level of growth that this company, and others like it, have continued to grow their mobile commerce efforts and try to apply more creative and appealing strategies that will encourage consumers to choose them over the competition. It has now come to the point that marketing experts are cautioning businesses that have not yet stepped into this channel, that they could begin to lose their competitiveness, as they will no longer be offering the type of experience that consumers will expect from them.

The wireless carrier has been grabbing attention since it started accepting preorders for the device.

Apple customers who are loyal to the brand have been flocking around the latest technology news, in which T-Mobile has opened up preordering abilities for the most recent iPhone that has been released by the manufacturer.

The preorders for the Apple device began on Friday and were available only online.

This technology news was released after years of rumors have been suggesting that the wireless carrier would begin to offer the devices. Now, T-Mobile subscribers have finally discovered that they will be able to start buying and using the flagship touchscreen device from Apple. Though the iPhone 5s aren’t yet being sold, they are available for preorder for consumers who are interested once the smartphones do become available.

The carrier is hoping that this technology news will help to boost its competitiveness.

As the fourth largest wireless carrier in the United States, T-Mobile is hoping that by offering this device, it will become more capable of competing with Sprint, Verizon, and AT&T, each of which have already been offering the iPhone devices for quite some time now.

The preorder of the device is for the 16-gigabyte iPhone 5 and includes an up-front fee that must be paid, as well as 20 monthly payments to follow once the smartphone has been delivered. The official sale of the devices is slated to begin on Friday. The price structure is made this way because the company is no longer offering contracts and therefore its customers will need to pay for the entire price of the device, as opposed to receiving a discount in conjunction with a plan for a certain length of time.

This technology news was made as the company recreated itself as the “UNcarrier”. Larger versions of the phone, such as the 32 GB and 64 GB will require bigger down payments in addition to the monthly payments that follow for two years. It looks as though this may be a strategy for the carrier to try to keep customers even though they are not on contract, as they will be making monthly payments, nonetheless.