Category: Mobile Commerce

NTT Docomo launches new commerce firm that will engage the world

NTT Docomo, Japan’s largest mobile network operator, has launched a new mobile commerce firm in the United Kingdom called Docomo Digital. The new firm is meant to promote mobile transactions throughout the world, encouraging a greater degree of financial inclusion. Docomo Digital already has the resources at its disposal to create new mobile commerce solutions that can be used by a wide range of merchants throughout the world.

Docomo Digital aims to create an inclusive digital commerce environment for all

Docomo Digital will be leveraging the experience of its parent company, NTT Docomo. Since 2009, Docomo Digital has been developing itself into an organization that will change the mobile payments space. The organization hopes to make mobile transactions and shopping more convenient, reliable, and secure. It also intends to create an ecosystem wherein merchants focused on the mobile space can thrive and connect with consumers that have become heavily reliant on smartphones and tablets to get their shopping done.

Demand for new services is rising quickly amongst mobile-centric consumers

The demand for comprehensive mobile payments systems has risen considerably in recent years. Many consumers are becoming more involved in the mobile space, using various devices to shop online and in physical stores. Companies have found that the mobile commerce space can be quite lucrative and have begun moving into this sector in order to take advantage of the enthusiasm of consumers. Demand for secure services is highest, which has created an opportunity for companies that are able to protect consumers information, especially those interested in shopping online.

Competition in the mobile space is growing as consumers become more fickle about new services

Docomo Digital will be competing with several other companies that have entered into the global mobile commerce market. These companies are eager to win the favor of mobile consumers, but this has proven to be quite difficult. When it comes to mobile payments services, consumers are somewhat fickle, opting to move from one service to the next relatively quickly. The services offering the most secure features are often considered the most successful in terms of customer retention.

The auto industry is seeing a notable shift in the way consumers are interacting with companies.

According to data from AAA, there has been a considerable shift in the decision people have been making with regards to car ownership and the use of mobile apps has played an important role in this new trend.

There was a time when nearly all teens got their drivers’ licenses as fast as they could, but this has changed.

Today’s teens are used to having mobile apps available that will help them to get the most out of public transportation. They know when the next bus will arrive and can plan around the train delay because they have an application that has alerted them to this information. Moreover, most cab companies, not to mention ride share programs, have apps that allow them to have a ride drive right up to their door. This has led to a massive change in the auto industry because the urgency to buy a car simply isn’t as strong, anymore.

For those who do get their licenses, many are using mobile apps to rent cars when they need them, instead of buying.

For many people, the excitement of car ownership simply isn’t there, anymore. Cars are expensive, on their own, but the cost of maintaining them has been climbing, insuring them is more expensive than ever, and even parking has become cost-prohibitive in many places. The affordability of fuel isn’t enough to offset the expenses. Moreover, with streets that are continually jammed with cars, the sense of “freedom” isn’t nearly what it used to be.

AAA data shows that, two decades ago, about two out of every teens had a license by the time they turned 18. Currently, that figure has dropped to just over half of teens at that age. The trend started to change in 2010, through the popularity of smartphones and other mobile devices that could use apps to make it easy to grab a ride or rent one, while on the go, as well as to make public transit easier and more convenient to use. Instead of waiting at a bus stop and wondering when it will arrive, you can arrive at the last moment and know you’re on time.

While auto manufacturers have not been unaware of this trend, mobile apps don’t appear to have been helping them as much as they have been supporting the public transport, ride share and rental industries.