Mobile Commerce

Category: Mobile Commerce

Mobile commerce growth skyrockets in the US

Stephen | April 28, 2013

Study highlights growth of mobile commerce in US

A new study from eMarketer, a market research and analysis firm, paints a promising future for mobile commerce in the U.S. Consumers throughout the country have been growing more acclimated to the concept of mobile commerce as they become more exposed to it. This exposure is due to the numerous companies and organizations that are pushing to establish dominance in the mobile commerce field, providing these consumers with access to platforms and services that can be used to make mobile payments. The study suggests that mobile commerce will soon account for a significant number of retail sales within the U.S.

Consumers becoming more comfortable with mobile shopping

Mobile commerce has been showing the most growth in the retail industry. Consumers are beginning to use their mobile devices to shop for and purchase products, considering this practice to be significantly more convenient than conventional forms of commerce. As such, the demand for mobile payments services has been on the rise and many retailers have shown their eagerness to oblige.

25% of retail sales will be mobile by 2017

According to the study from eMarketer, mobile sales in will account for 25% of all online retail sales by 2017, more than double that recorded in 2012. The study shows that mobile commerce has grown rapidly since 2012, prompting an 82% increase in mobile sales over that time period. By 2017, mobile commerce is expected to generate more than $108 billion in retail sales, much of which will come during the holiday shopping season.

Mobile commerce services becoming more accommodating to consumers

Mobile commerce is currently experience arise to fame that is similar to that seen in mobile technology itself. As consumers become more familiar with mobile commerce, they are beginning to provide feedback concerning the improvements they wish to see introduced into their favored payment platforms. As such, the companies and organizations investing in mobile commerce are beginning to develop platforms that are more secure and easier to use, attracting even more interest from consumers throughout the country.

Amazon and Apple may control the fate of mobile payments

Dan Gendro | April 27, 2013

Companies may holds significant sway over the future of mobile payments

Commerce is changing as mobile technology begins to play a bigger role in the lives of people around the world. Traditional payments are becoming more cumbersome to consumers, causing many to look for more convenient ways to purchase goods and services. Mobile has become the answer to this problem, with consumers flocking to the concept of mobile payments. As with many other aspects of commerce, a handful of companies and organizations are expected to have a major influence on this sector. Amazon and Apple are among those companies.

Amazon begins breaking into mobile commerce

Amazon has shown strong interest in mobile payments for some time, given that much of the company’s business is firmly within the online world. The company is consider an e-commerce giant, putting it in a position to establish itself as a leading power in the mobile commerce field. Indeed, Amazon has been working on its own mobile payments platform that is being designed with security in mind. Apple, on the other hand, has been very cautious of mobile payments, showing serious concern for mobile security.

Apple showing interest in taking mobile payments to a new level

It had been anticipated that Apple would break into the mobile commerce field with the release of the iPhone 5. This, however, was not the case, as the iPhone 5 did not end up supporting NFC technology as had been expected. While Apple had adopted a slow and steady approach to mobile payments, the company may soon be ramping up its efforts. Those involved in the mobile commerce industry suggest that it would be difficult for the company to break into a sector they do not specialize in, largely due to the various issues involved in general commerce.

Apple may serve as a platform for third party services

Apple has been showing signs that it is interested in service as a platform for mobile payments conducted through third parties rather than developing its own mobile commerce platform. To this end, Apple is likely to have significant sway over the industry, as it will play a role in determining which mobile payments services are viable and which could be considered insignificant.